Executive Summary

Feb 2019
PROSPECTS
A positive performance is expected for mixed retailers over the forecast period

Mixed retailers in Algeria is expected to register a healthy double-digit current value CAGR over the forecast period, as consumers are likely to favour department stores due to their affordable prices, frequent discounts and use of price promotions. The key factor affecting the performance of mixed retailers over the forecast period will be whether players will be able to expand their sales or reduce their expenses sufficiently to be able to achieve profitability, and then move on to opening new outlets.

Shopping centres will attract customers away from department stores

Of all the channels in mixed retailers, only department stores has a significant presence in Algeria. However, although department stores have been present in the country for a while, they lack appeal to Algerian shoppers.

Slower growth is expected for department stores over the forecast period

Mixed retailers is expected to continue to register a positive performance over the forecast period, although this growth is set to be slower than the value CAGR recorded in the channel in the review period at constant 2018 prices. This slowdown will be attributed to the fact that the premium segment is expected to be the most affected by the unstable economic situation in the country, with a growing number of consumers shifting to mass products, although companies will continue to focus on improving the high-end shopping experience offered to consumers.

COMPETITIVE LANDSCAPE
Le Printemps remains the leader in mixed retailers

Le Printemps continued to lead mixed retailers in terms of overall value sales in 2018, although this player accounts for a fairly low value share due to the high fragmentation of the competitive landscape in mixed retailers. Le Printemps is the most popular department store in Algeria, present through a well-established chain of stores located in shopping centres in major cities.

Areej Shopping is ranked third in mixed retailers in Algeria

Areej Shopping was the third company in mixed retailers in 2018, after Le Printemps and Khawaja. This department store is well-established in Algeria and leverages its strong brand name amongst consumers.

The current leaders are expected to maintain their positions

Le Printemps, Khawaja, Areej Shopping, Al Aniq and Sans Visa Centre were the leaders in department stores in value terms in 2018, and thus in overall mixed retailers; they all held double-digit value shares. They are expected to remain the leaders over the forecast period, based on their long-standing presence in the channel, which has led to strong brand recall amongst consumers.

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Mixed Retailers in Algeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Algeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Mixed Retailers channel in Algeria?
  • Who are the leading retailers in Algeria?
  • How are mixed retailers competing against the growth of grocery retailers?
  • Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Mixed Retailers in Algeria - Category analysis

HEADLINES

PROSPECTS

A positive performance is expected for mixed retailers over the forecast period
Shopping centres will attract customers away from department stores
Slower growth is expected for department stores over the forecast period

COMPETITIVE LANDSCAPE

Le Printemps remains the leader in mixed retailers
Areej Shopping is ranked third in mixed retailers in Algeria
The current leaders are expected to maintain their positions

CHANNEL DATA

Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 4 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 5 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 6 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 7 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 8 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 9 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 10 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 11 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 12 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 13 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 14 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 15 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 16 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Retailing in Algeria - Industry Overview

EXECUTIVE SUMMARY

Retailing continues develop and see growth in Algeria
Changing shopping habits fuel the growth of modern retail channels
The devaluation of the national currency negatively affects imported products
Retailing remains fragmented, with many small independent businesses
The gradual expansion of internet retailing is expected over the forecast period

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Ramadan
Eid el-Kébir (or Eid al-Adha) – Sacrifice Feast
Payments and delivery
Emerging business models

MARKET DATA

Table 17 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 18 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 19 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 21 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 23 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 24 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 26 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 27 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 28 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 29 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 30 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 31 Retailing GBO Company Shares: % Value 2014-2018
Table 32 Retailing GBN Brand Shares: % Value 2015-2018
Table 33 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 34 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 36 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 42 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 43 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 44 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 45 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 46 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 47 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 48 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 49 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 50 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 51 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 52 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 53 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 54 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 55 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources