Executive Summary

Dec 2016
TRENDS

Mixed retailers grows by 2% in current value terms in 2016, which represents an improvement when compared to the CAGR of less than 1% observed during the review period. Mixed retailers has benefited in 2016 from the positive performance of department stores, which represents 36% of the channel’s total value sales. Growth has also been supported by the ongoing expansion of Costco within warehouse clubs. This has increased the participation of this channel with it increasing its share in mixed retailers from 1% of total value sales in 2010 to 5% in 2016

COMPETITIVE LANDSCAPE

Wesfarmers Ltd leads mixed retailers in 2016 through its banners Kmart and Target. During the year the company has benefited from the creation of a new department stores division responsible for the management of the Target and Kmart brands. Through this new division the company has been able to maximise synergies while supporting the growth of both brands. Although growth has been hindered by the performance of Target, which is still in the process of being transformed, this has been compensated for by the stronger performance of Kmart, which has continued to record positive current value growth in 2016. The company reported that Kmart’s growth has been supported by investments in store network growth and store refurbishments, as well as the strong performance of products such as home, kids and apparel.

PROSPECTS

Mixed retailers is expected to increase at a value CAGR of 1% at constant 2016 prices over the forecast period. Growth will be largely supported by the investments made by players within department stores which are looking to enhance their operations over the forecast period, as well as the expansion plans of warehouse club Costco. However, mixed retailers will continue to be challenged by competition from specialist retailers over the forecast period.

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Mixed Retailers in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Mixed Retailers channel in Australia?
  • Who are the leading retailers in Australia?
  • How are mixed retailers competing against the growth of grocery retailers?
  • Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 2 Sales in Mixed Retailers by Channel: Value 2011-2016
Table 3 Mixed Retailers Outlets by Channel: Units 2011-2016
Table 4 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Table 5 Sales in Mixed Retailers by Channel: % Value Growth 2011-2016
Table 6 Mixed Retailers Outlets by Channel: % Unit Growth 2011-2016
Table 7 Mixed Retailers GBO Company Shares: % Value 2012-2016
Table 8 Mixed Retailers GBN Brand Shares: % Value 2013-2016
Table 9 Mixed Retailers LBN Brand Shares: Outlets 2013-2016
Table 10 Mixed Retailers LBN Brand Shares: Selling Space 2013-2016
Table 11 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 12 Forecast Sales in Mixed Retailers by Channel: Value 2016-2021
Table 13 Forecast Mixed Retailers Outlets by Channel: Units 2016-2021
Table 14 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 15 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 16 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021