Mixed retailers grows by 2% in current value terms in 2016, which represents an improvement when compared to the CAGR of less than 1% observed during the review period. Mixed retailers has benefited in 2016 from the positive performance of department stores, which represents 36% of the channel’s total value sales. Growth has also been supported by the ongoing expansion of Costco within warehouse clubs. This has increased the participation of this channel with it increasing its share in mixed retailers from 1% of total value sales in 2010 to 5% in 2016
Wesfarmers Ltd leads mixed retailers in 2016 through its banners Kmart and Target. During the year the company has benefited from the creation of a new department stores division responsible for the management of the Target and Kmart brands. Through this new division the company has been able to maximise synergies while supporting the growth of both brands. Although growth has been hindered by the performance of Target, which is still in the process of being transformed, this has been compensated for by the stronger performance of Kmart, which has continued to record positive current value growth in 2016. The company reported that Kmart’s growth has been supported by investments in store network growth and store refurbishments, as well as the strong performance of products such as home, kids and apparel.
Mixed retailers is expected to increase at a value CAGR of 1% at constant 2016 prices over the forecast period. Growth will be largely supported by the investments made by players within department stores which are looking to enhance their operations over the forecast period, as well as the expansion plans of warehouse club Costco. However, mixed retailers will continue to be challenged by competition from specialist retailers over the forecast period.
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