Executive Summary

Feb 2019
PROSPECTS
Mixed retailers records value growth thanks to department stores

In 2018, department stores remained the only kind of mixed retailers in Belarus. Department stores used to be the most popular during the Soviet era and was one of the most popular retailing channels in the country.

Convenience and wide assortment stimulate value sales

Shopping in department stores remains convenient thanks to a wide product assortment. Department stores that are large in surface area offer a wide variety of products, such as apparel and footwear, stationery, beauty and personal goods as well as groceries.

Excessive discounts used to stimulate volume sales

In 2018, department stores continued to use discounts as a major tool behind sales generation. Similar to the review period, there are certain days in the week during which consumers benefit from a certain discount.

COMPETITIVE LANDSCAPE
Leading players retain their value share

Lack of competition among major department stores enabled them to retain value share in 2018. State-owned department stores chain Belkoopsoyuz CHUP held its leading position thanks to its large number of outlets throughout the country.

Competition is mainly based on price

In 2018, most department stores had a similar assortment of products, mostly local, with most of the competition based around price. Consumers pay considerable attention to days when department stores offer certain discounts.

Department stores face competition from non-grocery specialist retailers, internet retailers and shopping centres

Department stores continued to experience intense competition from non-grocery specialists and shopping centres. Non-grocery specialists, which are specialised on the sale of certain products, offer a greater number of products and their stores are more widely available than department stores.

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Mixed Retailers in Belarus

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Mixed Retailers channel in Belarus?
  • Who are the leading retailers in Belarus?
  • How are mixed retailers competing against the growth of grocery retailers?
  • Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Mixed Retailers in Belarus - Category analysis

HEADLINES

PROSPECTS

Mixed retailers records value growth thanks to department stores
Convenience and wide assortment stimulate value sales
Excessive discounts used to stimulate volume sales

COMPETITIVE LANDSCAPE

Leading players retain their value share
Competition is mainly based on price
Department stores face competition from non-grocery specialist retailers, internet retailers and shopping centres

CHANNEL DATA

Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 4 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 5 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 6 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 7 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 8 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 9 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 10 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 11 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 12 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 13 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 14 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 15 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 16 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Retailing in Belarus - Industry Overview

EXECUTIVE SUMMARY

Improving economic situation and consumer trends positively affect retailing
Modern grocery retailers and internet retailing record the fastest outlet and value growth in 2018
Competition intensifies between local players and new foreign entrants
Internet retailing records value growth thanks to a favourable environment
Local retailing market set to record further value growth

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 17 Cash and Carry Sales: Value
Seasonality
Christmas and New Year
Back to School
International Women’s Day
Homeland Defender’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 18 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 19 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 20 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 21 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 22 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 23 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 24 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 25 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 26 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 27 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 28 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 29 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 30 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 31 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 32 Retailing GBO Company Shares: % Value 2014-2018
Table 33 Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 35 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 36 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 37 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 38 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 43 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 44 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 45 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 46 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 47 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 48 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 49 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 50 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 51 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 52 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 53 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 54 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 55 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 56 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources