In 2018, department stores remained the only kind of mixed retailers in Belarus. Department stores used to be the most popular during the Soviet era and was one of the most popular retailing channels in the country.
Shopping in department stores remains convenient thanks to a wide product assortment. Department stores that are large in surface area offer a wide variety of products, such as apparel and footwear, stationery, beauty and personal goods as well as groceries.
In 2018, department stores continued to use discounts as a major tool behind sales generation. Similar to the review period, there are certain days in the week during which consumers benefit from a certain discount.
Lack of competition among major department stores enabled them to retain value share in 2018. State-owned department stores chain Belkoopsoyuz CHUP held its leading position thanks to its large number of outlets throughout the country.
In 2018, most department stores had a similar assortment of products, mostly local, with most of the competition based around price. Consumers pay considerable attention to days when department stores offer certain discounts.
Department stores continued to experience intense competition from non-grocery specialists and shopping centres. Non-grocery specialists, which are specialised on the sale of certain products, offer a greater number of products and their stores are more widely available than department stores.
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This industry report originates from Passport, our Retailing market research database.