Executive Summary

Feb 2019
PROSPECTS
Mixed retailers carries little weight amongst other store-based retailers

Mixed retailing is a highly fragmented category in Bolivia in which no clear leader has been identified; instead, there are many specialised stores focussed on specific product types. The size of these stores varies from 50-2,500 square metres, which also shows the heterogeneity of this channel and the variation in sales volumes and sales averages per outlet.

Department stores, mass merchandisers and warehouse clubs underdeveloped formats

The mixed retailers category in Bolivia is still in an initial phase of development compared to what it is in other countries in the region. There is no relevant penetration of department stores, mass merchandisers or warehouse clubs.

COMPETITIVE LANDSCAPE
Variety stores the most dynamic category amongst mixed retailers due to cultural patterns of consumption

Bolivia is still an emerging economy in which a large part of the population has budget constraints. For this reason, many consumers look for the most economical available options, finding an alternative in small variety stores.

Independent low-cost variety store formats face challenge of subsistence

The number of supermarket outlets that have opened in popular neighbourhoods has increased in recent years. Previously these retailers focussed only on the upper- and middle-class segments; however, they have modified their strategies by targeting segments of the population that were normally served by the traditional channel or by variety stores.

Casa Ideas and Multicenter lead in different regions of the country with strong focus on seasonal offers

Casa Ideas and Multicenter stand out within the mixed retailing category because of their number of outlets and their coverage. Casa Ideas started operations in Bolivia in 2010 and is currently the only franchised chain store in the country; it operates in La Paz, Santa Cruz and Cochabamba and focusses on offering household products.

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Mixed Retailers in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Mixed Retailers channel in Bolivia?
  • Who are the leading retailers in Bolivia?
  • How are mixed retailers competing against the growth of grocery retailers?
  • Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Mixed Retailers in Bolivia - Category analysis

HEADLINES

PROSPECTS

Mixed retailers carries little weight amongst other store-based retailers
Department stores, mass merchandisers and warehouse clubs underdeveloped formats

COMPETITIVE LANDSCAPE

Variety stores the most dynamic category amongst mixed retailers due to cultural patterns of consumption
Independent low-cost variety store formats face challenge of subsistence
Casa Ideas and Multicenter lead in different regions of the country with strong focus on seasonal offers

CHANNEL DATA

Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 4 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 5 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 6 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 7 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 9 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 10 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 11 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 12 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Retailing in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Economic stability continues to drive growth in retailing
Supermarkets expanding over traditional channel coverage areas
Direct selling shows great dynamism with social connotations
Illegal market affects growth potential of several retailing channels
E-commerce growing in Bolivia despite low financial card penetration and digital divide

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Back to School
Father’s Day
Mother’s Day
Christmas
Payments and delivery
Emerging business models

MARKET DATA

Table 13 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 14 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 15 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 16 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 17 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 18 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 19 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 20 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 27 Retailing GBO Company Shares: % Value 2014-2018
Table 28 Retailing GBN Brand Shares: % Value 2015-2018
Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 35 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 36 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 37 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 38 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 39 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 40 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 41 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 42 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 43 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 44 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 45 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 46 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 47 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 48 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 49 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 50 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 51 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources