The mixed retailer category is comparatively underdeveloped in Bolivia. International department store brands like Fabalella or Ripley, which are popular in neighbouring countries, have yet to enter Bolivia.
In recent years, variety stores such as Multicenter and Home Center have begun to emerge in Bolivia. At the beginning of the pandemic, sales through these retailers suffered, as they were not considered essential businesses and most were shuttered as a result.
Mixed retailers in Bolivia are generally regional businesses, focused on specific cities. The category is dominated by variety stores, and one of the largest operators of these outlets is Multicenter, which has stores in Santa Cruz, La Paz, Sucre and Tarija.
In the last decade, the Bolivian economy has grown steadily, driving rates of urbanisation and the significant expansion of a middle-class consumer cohort. The pandemic, unsurprisingly, has put the brakes on this growth.
During the pandemic, variety stores promoted the use of online shopping platforms, mobile apps and the introduction of order kiosks in showrooms. These digital tools were not widely prior to 2020, but their rapid acceptance by Bolivian consumers, especially the younger part of the consumer base, suggests potential for a more vigorous omnichannel model.
The number of supermarket outlets in residential neighbourhoods has increased in recent years, although the pandemic has seen many consumers return to hyper-local traditional stores. Historically, supermarkets focussed their efforts on only upper- and middle-income consumer groups.
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This is the aggregation of department stores, variety stores, mass merchandisers and warehouse clubs.
See All of Our DefinitionsThis report originates from Passport, our Mixed Retailers research and analysis database.
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