Mixed retailing is a highly fragmented category in Bolivia in which no clear leader has been identified; instead, there are many specialised stores focussed on specific product types. The size of these stores varies from 50-2,500 square metres, which also shows the heterogeneity of this channel and the variation in sales volumes and sales averages per outlet.
The mixed retailers category in Bolivia is still in an initial phase of development compared to what it is in other countries in the region. There is no relevant penetration of department stores, mass merchandisers or warehouse clubs.
Bolivia is still an emerging economy in which a large part of the population has budget constraints. For this reason, many consumers look for the most economical available options, finding an alternative in small variety stores.
The number of supermarket outlets that have opened in popular neighbourhoods has increased in recent years. Previously these retailers focussed only on the upper- and middle-class segments; however, they have modified their strategies by targeting segments of the population that were normally served by the traditional channel or by variety stores.
Casa Ideas and Multicenter stand out within the mixed retailing category because of their number of outlets and their coverage. Casa Ideas started operations in Bolivia in 2010 and is currently the only franchised chain store in the country; it operates in La Paz, Santa Cruz and Cochabamba and focusses on offering household products.
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This industry report originates from Passport, our Retailing market research database.