Mixed retailers is characterised by domestic first-generation family-owned retail businesses. However, this creates a considerable problem in terms of the channel’s stability, as this type of business tends to rely heavily on a patriarchal management model that leverages power on a single person in charge.
Variety stores recorded the strongest growth in mixed retailers during 2018 and throughout most of the review period. Variety stores gained ground as Studio Moderna, the leading player in home shopping, sought ways to boost its overall performance, initially using these stores as demo-rooms, but increasingly generating significant sales through its variety stores channel.
Department stores is the leading format in mixed retailers in Bosnia-Herzegovina. The appeal of department stores is the aggregation of a versatile range of products under a single roof or even further in a single store.
Domestic player Fis retained its outright lead in mixed retailers in 2018. The company revolutionised the department stores format following the civil war in the 1990s and was one of the first retailers to introduce large-scale outlets and shopping centres to Bosnia-Herzegovina.
The smaller format in mixed retailers, variety stores, is controlled by a single player, Studio Moderna, which recorded solid growth throughout the review period. It is originally a regional homeshopping specialist and still derives most of its sales from that channel.
Mixed retailers is characterised by domestic players. As a result, department stores are highly adjusted to the preferences of domestic customers and may not resemble international department stores in terms of product range, positioning or layout.
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This industry report originates from Passport, our Retailing market research database.