Socioeconomic factors continue to influence the performance of mixed retailers in Cameroon. The growth of the national economy has positively impacted disposable incomes and encouraged consumer spending.
The demand for convenience and the emergence of shopping as a leisure activity inform the development of a distinctive and appealing in-store atmosphere, with added-value features and amenities like children’s entertainment facilities. Many modern grocery retailers are already implementing this strategy, led by Spar, Santa Lucia and Carrefour Market.
Mixed retailers is expected to perform well over the forecast period. The channel is projected to see strong current value growth in line with the review period CAGR.
Arno, Afrilux and Orca remain the leaders in mixed retailers. These variety stores sell only international brands, partly due to the weak presence of domestic brands.
Variety shops in Cameroon have focused and built their reputations on sales of household commodities for entertainment, decoration and child care purposes. This differentiation has helped variety stores to resist the competition from modern and traditional grocery retailers.
Over the forecast period, mixed retailers is predicted to continue to post strong current value sales growth. Growth is expected to be supported by further increases in the number of outlets and selling space in variety stores, even though no other type of mixed retailer is likely to emerge as a significant force in the forecast period.
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This industry report originates from Passport, our Retailing market research database.