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Country Report

Mixed Retailers in

Mixed Retailers in China

34 pages, Dec 2016

US$990

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Executive Summary

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TRENDS

Mixed retailers continued its decline in 2016, with the main channel, department stores, contributing to the overall decrease in terms of both outlets and value sales, whilst variety stores and warehouse clubs showed strong growth. Massive closures and layoffs were the result of the downturn in department stores. Competitive pressure from e-commerce, high operating costs, combined with the weak economic backdrop, contributed to the poor performance of the channel, with a current value decline of 1% in 2016.

COMPETITIVE LANDSCAPE

Dashang Group led mixed retailers in value terms in 2016 against a weak economic backdrop, owing to its acquisition activities, outlet expansion and digital strategies. The acquisition of Shenyang Zhongxin Commercial Building Group, Shandong Weihai Department Store Group and Xinjiang Youhao Group in 2015 strongly expanded its reach in department stores. In addition, the launch of its own online shopping platform, TDog, also greatly helped to boost its in-store sales.

PROSPECTS

Mixed retailers is expected to witness a negative value CAGR of 2% at constant 2016 prices over the forecast period, which is worse than the performance seen in the review period. This is mainly due to rising rental costs and labour costs, the pressure coming from investment in store upgrades, consumers’ changing shopping habits, as well as decelerating economic growth. Compared with internet retailers, the greatest advantage of mixed retailers is the in-store shopping experience. Therefore, mixed retailers could fully employ this edge to stimulate sales. For instance, Su Zhou Shin Kong Place is distinguished by its innovative architectural design, attractive window display design and various art exhibitions. In addition, Su Zhou Shin Kong Place has increased its entertainment and foodservice areas, offering various delicacies from all around the world; therefore greatly enhancing the shopping experience.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in China market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the Mixed Retailers channel in China?
Who are the leading retailers in China?
How are mixed retailers competing against the growth of grocery retailers?
Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Mixed Retailers in China

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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