Mixed retailers in Egypt continued to register healthy current value growth in 2016, increasing by 11% as consumers favoured both department stores and variety stores for their affordable prices, frequent discounts and use of price promotions.
The Omar Effendi department store chain, which is owned and operated by the Saudi Arabian investment company Anwal Co, led mixed retailers in 2016 with a value share of 30%, generated through its operation of 82 outlets. The flagship Omar Effendi department store is located in the downtown area of Cairo. Anwal Co generated a 39% value share in department stores in 2016 as its value sales rose to EGP3,435 million.
In 2015, the owner of the Tawheed & El Nour chain of department stores, Mr Sayed al-Suerky, was declared innocent on criminal charges that he faced in 2013. The company is facing some social challenges because of its perceived relationship to the banned political organisation Muslim Brotherhood. For this reason, the company is currently attempting to regain the confidence of Egyptian consumers as some people have even boycotted the retailer’s stores, which has had a negative impact on the company’s overall sales and reputation.
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Understand the latest market trends and future growth opportunities for the Mixed Retailers industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Mixed Retailers research and analysis database.
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