Country Report

Mixed Retailers in

Mixed Retailers in Egypt

Jan 2017

US$990

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Executive Summary

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TRENDS

Mixed retailers in Egypt continued to register healthy current value growth in 2016, increasing by 11% as consumers favoured both department stores and variety stores for their affordable prices, frequent discounts and use of price promotions.

COMPETITIVE LANDSCAPE

The Omar Effendi department store chain, which is owned and operated by the Saudi Arabian investment company Anwal Co, led mixed retailers in 2016 with a value share of 30%, generated through its operation of 82 outlets. The flagship Omar Effendi department store is located in the downtown area of Cairo. Anwal Co generated a 39% value share in department stores in 2016 as its value sales rose to EGP3,435 million.

PROSPECTS

In 2015, the owner of the Tawheed & El Nour chain of department stores, Mr Sayed al-Suerky, was declared innocent on criminal charges that he faced in 2013. The company is facing some social challenges because of its perceived relationship to the banned political organisation Muslim Brotherhood. For this reason, the company is currently attempting to regain the confidence of Egyptian consumers as some people have even boycotted the retailer’s stores, which has had a negative impact on the company’s overall sales and reputation.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the Mixed Retailers channel in Egypt?
Who are the leading retailers in Egypt?
How are mixed retailers competing against the growth of grocery retailers?
Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Country Report

Mixed Retailers in Egypt

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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