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Country Report

Mixed Retailers in

Mixed Retailers in Greece

70 pages, Dec 2016

US$990

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Executive Summary

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TRENDS

As Greeks further cut their spending due to socio-political and financial conditions, they welcomed budget items, offers and discounts. Realising this tendency, a number of small, independent variety stores opened up over the last few years of the review period, focusing only on a narrow and necessary range of budget products. Consumers felt safer shopping in these stores, as with the narrow product range, they felt they would not get carried away and make any unnecessary purchases. At the same time, Jumbo continued to expand and invest in its brand name by launching extensive TV advertising campaigns and radio spots. As a result, the category posted a 5% retail value increase in 2016, in contrast to most areas of retailing.

COMPETITIVE LANDSCAPE

The Greek company Jumbo Hellas led mixed retailers in 2016 with a value share of 56%. The company operates the Jumbo chain, which actually began as a toys and games supermarket, yet gradually shifted to a variety store with a very wide product mix. The brand is clearly positioned at the budget-priced level and manages to offer very low prices, mainly by importing and placing custom orders from China. The company has also invested in extensive advertising campaigns targeting Greek seasonal events, such as Christmas and the start of school year, but also promoted its discounts and sale offers.

PROSPECTS

Mixed retailers is set to record slow growth over the forecast period, mainly by responding to demand for budget lines and product variety. With the Greek economy being far from stable, consumers are set to continue to hunt for offers and to consider price as very important. Another significant factor impacting the channel’s growth is the future development of its leading chain, Jumbo. Given that it held a 56% value share of mixed retailers in 2016, the future of the company is set to determine the future course of the whole channel. In this vein, Jumbo is very much focused on network development, keeping its prices affordable and its product range wide and growing, and with the company’s financial status being rather healthy and profitable, all seems positive for the future.

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Samples

Mixed Retailers Sample Report Mixed Retailers Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the Mixed Retailers channel in Greece?
Who are the leading retailers in Greece?
How are mixed retailers competing against the growth of grocery retailers?
Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Mixed Retailers in Greece - Company Profiles

Retailing in Greece - Industry Overview

EXECUTIVE SUMMARY

Greek retailing records a decline in sales in 2016

Consolidation characterises Greek retailing

Grocery retailers perform better than non-grocery outlets

Online retailing continues to win ground against store-based outlets, while chained retailers outperform independent players

Socio-political environment and financial volatility threaten future growth

KEY TRENDS AND DEVELOPMENTS

Economic volatility characterises 2016 and influences consumer spending

Outlook

Card payments gain ground against payments with cash

Outlook

Non-store retailing records growth in Greece

Outlook

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2016

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Value Sales: 2010-2015

Seasonality

Christmas and New Year’s Day
Easter
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
Table 4 Sales in Store-based Retailing by Channel: Value 2011-2016
Table 5 Store-based Retailing Outlets by Channel: Units 2011-2016
Table 6 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016
Table 8 Sales in Non-Store Retailing by Channel: Value 2011-2016
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
Table 12 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
Table 15 Retailing GBO Company Shares: % Value 2012-2016
Table 16 Retailing GBN Brand Shares: % Value 2013-2016
Table 17 Store-based Retailing GBO Company Shares: % Value 2012-2016
Table 18 Store-based Retailing GBN Brand Shares: % Value 2013-2016
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
Table 20 Non-Store Retailing GBO Company Shares: % Value 2012-2016
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 28 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021
Table 29 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021
Table 30 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 35 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 36 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021

Megatrends

Country Report

Mixed Retailers in Greece

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Mixed Retailers in Greece - Company Profiles

Retailing in Greece - Industry Overview

EXECUTIVE SUMMARY

Greek retailing records a decline in sales in 2016

Consolidation characterises Greek retailing

Grocery retailers perform better than non-grocery outlets

Online retailing continues to win ground against store-based outlets, while chained retailers outperform independent players

Socio-political environment and financial volatility threaten future growth

KEY TRENDS AND DEVELOPMENTS

Economic volatility characterises 2016 and influences consumer spending

Card payments gain ground against payments with cash

Non-store retailing records growth in Greece

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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