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Country Report

Mixed Retailers in

Mixed Retailers in Hungary

38 pages, Jan 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Variety stores retailing is the only channel representing mixed retailing in Hungary, as department stores were closed during the period 2007-2016. Mass merchandising and warehouse clubs have never been tried within Hungarian retailing and there are no short-term plans for opening such retailing concepts. The once-popular independent variety stores continued to lose sales and share against modern grocery retailers, which tend to offer more-affordable products. Only chained operators are able to compete with modern grocery retailers, which is mostly attributable to special deals on packaged food and home care products.

COMPETITIVE LANDSCAPE

Goods Market Hungária, with 268 outlets, is by far the largest network and led mixed retailing in 2016 with a 17% value share. Outlets are located mostly in smaller countryside towns, especially in locations where the prevalence and competitive threat from discounters and other modern grocery retailers are weaker, or these outlets are not close enough to attract consumers.

PROSPECTS

Mixed retailing will remain a niche channel during the forecast period – both in the short and long term – with a diminishing share within store-based retailing. Only chained operators at carefully selected locations and with competitive ranges of packaged food and other grocery products are expected to sustain their market positions. The relaunch of the department store as a retailing concept is highly unlikely, as the lack of good retail locations and contemporary facilities are the main obstacles. Retail investors prefer opening shopping centres with more-complex services and a higher expected rate of return, backed by a more-varied tenant mix that is resistant to seasonality and recession.

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Mixed Retailers Sample Report Mixed Retailers Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the Mixed Retailers channel in Hungary?
Who are the leading retailers in Hungary?
How are mixed retailers competing against the growth of grocery retailers?
Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Country Report

Mixed Retailers in Hungary

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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