Executive Summary

Dec 2016

Department stores in Italy are considered large marketplaces where consumers can find established brands all in one place. Being strategically located in premium shopping areas in major cities, these outlets give brands significant visibility, while also being trusted by consumers. Department stores are increasingly focusing on the shopping experience and their relationship with customers. In some areas, such as beauty, more space is being devoted to services than products.


Gruppo Rinascente continued to lead mixed retailers in 2016 with a 30% share of value sales, followed by Maury’s with 19% and Gruppo Coin with 18%. Up until 2014, Gruppo Coin owned the fast fashion retailer OVS before it became independent. Today, Coin focuses its efforts on its Coin and Excelsior department stores, Coin Casa homeware shops and Upim. Excelsior is a luxury department store with three outlets in Italy.


Over the forecast period mixed retailers is expected to record a marginal value CAGR at constant 2016 prices, with sales surpassing EUR2.1 billion in 2021. While department stores will register positive growth, variety stores is predicted to remain on a downward trajectory. Italian consumers will continue to look for low-priced items in variety stores, although sales will remain focused on larger outlets like Maury’s rather than smaller “one euro” stores.

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Mixed Retailers in Italy

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Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Mixed Retailers channel in Italy?
  • Who are the leading retailers in Italy?
  • How are mixed retailers competing against the growth of grocery retailers?
  • Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Mixed Retailers in Italy - Company Profiles