Department stores in Italy are considered large marketplaces where consumers can find established brands all in one place. Being strategically located in premium shopping areas in major cities, these outlets give brands significant visibility, while also being trusted by consumers. Department stores are increasingly focusing on the shopping experience and their relationship with customers. In some areas, such as beauty, more space is being devoted to services than products.
Gruppo Rinascente continued to lead mixed retailers in 2016 with a 30% share of value sales, followed by Maury’s with 19% and Gruppo Coin with 18%. Up until 2014, Gruppo Coin owned the fast fashion retailer OVS before it became independent. Today, Coin focuses its efforts on its Coin and Excelsior department stores, Coin Casa homeware shops and Upim. Excelsior is a luxury department store with three outlets in Italy.
Over the forecast period mixed retailers is expected to record a marginal value CAGR at constant 2016 prices, with sales surpassing EUR2.1 billion in 2021. While department stores will register positive growth, variety stores is predicted to remain on a downward trajectory. Italian consumers will continue to look for low-priced items in variety stores, although sales will remain focused on larger outlets like Maury’s rather than smaller “one euro” stores.
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This industry report originates from Passport, our Retailing market research database.