Chinese tourists tend to prefer to purchase apparel and footwear, and personal accessories in Kazakhstan. This is because luxury brands in China tend to be approximately 30% more expensive (as stated by trade press) than purchasing from stores in Kazakhstan.
Variety stores is a niche distribution channel, which is still developing in Kazakhstan. Best Price OOO, Onepricekz TOO and Litikom TOO are the only players that were present within this channel in Kazakhstan in 2018.
In 2018, Saks Fifth Avenue remained the largest brand among mixed retailers in Kazakhstan. The confident position of Saks Fifth Avenue in the country is attributable to the continuous growth of consumers with high disposable incomes.
Saks Fifth Avenue continued to record active marketing campaigns in 2018. The retailer frequently advertises through social media and trade press.
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This industry report originates from Passport, our Retailing market research database.