Executive Summary

Mar 2019
PROSPECTS
Tourists comprise main consumer group of Saks Fifth Avenue

Chinese tourists tend to prefer to purchase apparel and footwear, and personal accessories in Kazakhstan. This is because luxury brands in China tend to be approximately 30% more expensive (as stated by trade press) than purchasing from stores in Kazakhstan.

Nascent development of variety stores in 2018

Variety stores is a niche distribution channel, which is still developing in Kazakhstan. Best Price OOO, Onepricekz TOO and Litikom TOO are the only players that were present within this channel in Kazakhstan in 2018.

COMPETITIVE LANDSCAPE
Still Saks Fifth Avenue is leading brand in mixed retailers

In 2018, Saks Fifth Avenue remained the largest brand among mixed retailers in Kazakhstan. The confident position of Saks Fifth Avenue in the country is attributable to the continuous growth of consumers with high disposable incomes.

Active marketing campaign of Saks Fifth Avenue in 2018

Saks Fifth Avenue continued to record active marketing campaigns in 2018. The retailer frequently advertises through social media and trade press.

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Mixed Retailers in Kazakhstan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Kazakhstan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Mixed Retailers channel in Kazakhstan?
  • Who are the leading retailers in Kazakhstan?
  • How are mixed retailers competing against the growth of grocery retailers?
  • Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Mixed Retailers in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Tourists comprise main consumer group of Saks Fifth Avenue
Nascent development of variety stores in 2018

COMPETITIVE LANDSCAPE

Still Saks Fifth Avenue is leading brand in mixed retailers
Active marketing campaign of Saks Fifth Avenue in 2018

CHANNEL DATA

Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 4 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 5 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 6 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 7 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 8 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 9 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 10 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 11 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 12 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 13 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 14 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 15 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 16 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Retailing in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Retailing in Kazakhstan continues to register growth in 2018
Active emergence of new players in 2018
Internet retailing continues to generate higher sales than overall retailing
Modern grocery retailers and certain non-grocery specialists drive retailing in terms of innovation
Strong development is predicted among niche channels

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Back to School
New Year
Women’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 17 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 18 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 19 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 21 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 23 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 24 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 26 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 27 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 28 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 29 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 30 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 31 Retailing GBO Company Shares: % Value 2014-2018
Table 32 Retailing GBN Brand Shares: % Value 2015-2018
Table 33 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 34 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 36 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 42 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 43 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 44 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 45 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 46 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 47 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 48 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 49 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 50 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 51 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 52 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 53 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 54 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 55 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources