While variety stores used to be somewhat popular in former Yugoslavia, mixed retailers in Macedonia maintains a minimal presence. Variety stores is the only active category within mixed retailers.
Based on the current situation, there are slim chances that new players are likely to enter mixed retailers over the forecast period. Studio Moderna doo is therefore set to maintain its dominance over that time.
In contrast to its 2018 performance, variety stores, represented by Studio Moderna, is set to slow down over the forecast period. This is because its sole operator faces a mature and saturated channel, with consumers having limited disposable incomes and limited ability to spend more significant amounts on the products offered by the channel.
Studio Moderna remained the only relevant player within mixed retailers in 2018. Besides its presence within mixed retailers, the company’s main focus remains on homeshopping.
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This industry report originates from Passport, our Retailing market research database.