Executive Summary

Mar 2019
PROSPECTS
Variety stores is the only active category in 2018

While variety stores used to be somewhat popular in former Yugoslavia, mixed retailers in Macedonia maintains a minimal presence. Variety stores is the only active category within mixed retailers.

Slim prospects for the entry of new players within mixed retailers

Based on the current situation, there are slim chances that new players are likely to enter mixed retailers over the forecast period. Studio Moderna doo is therefore set to maintain its dominance over that time.

Mixed retailers to slow down

In contrast to its 2018 performance, variety stores, represented by Studio Moderna, is set to slow down over the forecast period. This is because its sole operator faces a mature and saturated channel, with consumers having limited disposable incomes and limited ability to spend more significant amounts on the products offered by the channel.

COMPETITIVE LANDSCAPE
Studio Moderna is the only player active in mixed retailers

Studio Moderna remained the only relevant player within mixed retailers in 2018. Besides its presence within mixed retailers, the company’s main focus remains on homeshopping.

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Mixed Retailers in Macedonia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in North Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Mixed Retailers channel in North Macedonia?
  • Who are the leading retailers in North Macedonia?
  • How are mixed retailers competing against the growth of grocery retailers?
  • Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Mixed Retailers in Macedonia - Category analysis

HEADLINES

PROSPECTS

Variety stores is the only active category in 2018
Slim prospects for the entry of new players within mixed retailers
Mixed retailers to slow down

COMPETITIVE LANDSCAPE

Studio Moderna is the only player active in mixed retailers

CHANNEL DATA

Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 4 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 5 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 6 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 7 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 8 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 9 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 10 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 11 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 12 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 13 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 14 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 15 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 16 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Retailing in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Retailing maintains stable growth in 2018 despite political turbulence
Drugstores/parapharmacies, discounters and other grocery retailers offering deep discounts flourish
Non-grocery specialists underperforms compared with grocery retailers
Domestic retailers dominate, while there are few international investments
Retailing growth to slow down over the forecast period

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Christmas and New Year’s Eve
Valentine’s Day
New School Year
Payments and delivery
Emerging business models

MARKET DATA

Table 17 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 18 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 19 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 21 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 23 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 24 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 26 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 27 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 28 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 29 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 30 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 31 Retailing GBO Company Shares: % Value 2014-2018
Table 32 Retailing GBN Brand Shares: % Value 2015-2018
Table 33 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 34 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 36 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 42 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 43 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 44 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 45 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 46 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 47 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 48 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 49 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 50 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 51 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 52 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 53 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 54 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 55 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources