In North Macedonia in 2021, mixed retailers is comprised entirely by the variety stores retailer Studio Moderna and its brand Top Shop. It saw its value sales considerably decelerate in 2020 - a reflection of the growing number of consumers concerned about their household spending due to the economic fallout of COVID-19.
Studio Moderna also maintains a massive value share in homeshopping and is the leading player in that channel in 2021. The company is also present in the growing e-commerce channel but holds a much smaller value share.
Mixed retailers is expected to see a further acceleration of current value growth in 2022 as consumers gain further confidence in spending time outside the home and in the stability of the economy. An element of pent-up demand will also encourage consumers back to stores as they seek to make the purchases they put off during the first two years of the pandemic.
An examination of the current retailing landscape in North Macedonia reveals that there are few or no international or domestic players that are likely to enter mixed retailers over the forecast period. The current lack of interest in the mixed retailers business model, combined with the current economic climate, means there is little opportunity for growth, discouraging new players from investing in this retail format.
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This is the aggregation of department stores, variety stores, mass merchandisers and warehouse clubs.See All of Our Definitions
This report originates from Passport, our Mixed Retailers research and analysis database.
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