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Country Report

Mixed Retailers in

Mixed Retailers in South Africa

38 pages, Apr 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The South African consumer economy continued to deteriorate towards the end of the review period. The impact of the severe droughts experienced across the country during 2016 continued to cause increases in the price of the basic monthly shopping basket.

COMPETITIVE LANDSCAPE

Massmart Holdings maintained the leading position in mixed retailers in 2016 with a 33% value share. The retailer operates the only mass merchandisers and warehouse clubs outlets in South Africa. Massmart’s high value share in the channel can be attributed to its aggressive low-price strategy. The review period saw the company investing in food retailing with the addition of the Foodco brand in its outlets operated under fasciae such as Game and Makro. In 2016, Massmart also introduced hot prepared food in some of its Game outlets, allowing consumers to purchase ready-made food. Makro, meanwhile, rolled out locker-based collection services for its online customers towards the end of the review period. This service is expected to supplement the company’s home delivery and in-store click-and-collect services. Makro took this idea one step further by entering into partnership with McDonald’s SA on a pilot project to test collection lockers located at McDonald’s fast food outlets.

PROSPECTS

The 4% value CAGR expected in mixed retailers at constant 2016 prices over the forecast period is set to be a slowdown from the 7% value CAGR registered in the category over the review period. This slowdown in growth is set to be mainly because socioeconomic challenges are likely to continue restraining the pace of growth in the economy, which is expected to continuing putting consumers under pressure. As a result, low prices are expected to be key driver of purchases through mixed retailers during the forecast period.

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Mixed Retailers Sample Report Mixed Retailers Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the Mixed Retailers channel in South Africa?
Who are the leading retailers in South Africa?
How are mixed retailers competing against the growth of grocery retailers?
Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Country Report

Mixed Retailers in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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