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Mixed Retailers in
South Korea

Country Report

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Executive Summary

Jan 2017
TRENDS

Mixed retailers increased by 5% in value terms in 2016 and department stores were a major contributor to the positive performance. Major department stores such as Lotte and Shinsegae managed to attract consumers in 2016 by featuring well-known food establishments. The increased traffic has benefited sales of products in department stores as consumers tend to stroll around the shopping sections after their meals.

COMPETITIVE LANDSCAPE

Lotte Shopping Co Ltd led mixed retailing with a value share of 36% in 2016. However, its value share decreased due to a slip in brand image. Moreover, as the company is under a prosecutor’s investigation regarding financial corruption, there was a lapse in terms of marketing activities.

PROSPECTS

Developments by major department stores will spur sales growth for mixed retailers over the forecast period. Shinsegae Group and Lotte Group have further plans to build mega shopping centres over the short term and this is expected to give rise to more department stores and warehouse clubs.

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Mixed Retailers in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Mixed Retailers channel in South Korea?
  • Who are the leading retailers in South Korea?
  • How are mixed retailers competing against the growth of grocery retailers?
  • Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Mixed Retailers in South Korea - Company Profiles