Executive Summary

Dec 2016

Spain recorded real GDP growth of 2.6% in 2016 and even if the unemployment rate in the country remains high and despite political instability have a negative effect on consumer confidence, the gloomy days of the economic crisis seem to be over, for now. As a result of this more optimistic scenario, Spanish consumers have started increasing their consumption expenditure, boosting growth in mixed retailers.


El Corte Ingles is by far the largest player in mixed retailers in Spain and this is due to its very well-known brand, which recently celebrated 75 years of business in 2015 with emotional television commercials focusing on how important the retailer has been in the lives of Spaniards during all the years of its existence. The company’s main strategy has been to focus strongly on apparel and footwear, with Inditex being one of its major competitors. The success of Inditex’s low-cost fast fashion model even encouraged El Corte Ingles to reduce its prices as much as possible during the review period. Nevertheless, the strength of El Corte Ingles lies in the fact that it also offers a wide range of luxury goods, which has enabled it to distinguish itself from its competitors and their low-cost products.


The most important factor which is it to drive growth in mixed retailers over the forecast period is Spain’s improving economy, which is expected to continue growing, registering positive real GDP growth and declining unemployment rates throughout the forecast period.

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Mixed Retailers in Spain

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Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Mixed Retailers channel in Spain?
  • Who are the leading retailers in Spain?
  • How are mixed retailers competing against the growth of grocery retailers?
  • Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Mixed Retailers in Spain - Company Profiles