Warehouse club Costco has had a major impact on mixed retailers in Taiwan. Costco is a popular brand in Taiwan which has established itself as a place where many Taiwanese choose to visit and spend time during their leisure time. It is a popular activity to spend time off at Costco with friends, family or colleagues. Wherever a new store opens it attracts sales and affects business in the immediate area.
Shin Kong Mitsuokoshi Department led mixed retailers overall with a 20% value share in 2016. The department store is well established in Taiwan and leverages on its strong brand name amongst consumers. Regular discount and promotional activity has helped it to sustain sales amid weak consumer demand locally and from Chinese tourists.
Healthy growth is anticipated for mixed retailers over the forecast period. This is expected to be driven in large part by warehouse club operator Costco, which plans to expand its presence in the Taiwan market in coming years.
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This industry report originates from Passport, our Retailing market research database.