Executive Summary

Jan 2017
TRENDS

Department stores dominates the value sales of mixed retailers, whereas variety stores dominates in terms of outlet numbers. Department stores in Thailand is very competitive, with clusters of many key brands and individual brands. New department stores continue to open in non-urban areas where there is no store presence. To differentiate from the existing players, new department stores seek to introduce their own concepts, product varieties and meet sophisticated demand. Bringing in new brands of apparel and footwear, cosmetics, electronics and appliances are crucial factors to attract traffic and create sales. Unique trendy products and a wide product variety inspire consumers.

COMPETITIVE LANDSCAPE

Central Group remained the powerful leader in mixed retailers in 2016. The company has the concept of keeping various brands of department stores within its portfolio; for instance Central Department Store, Robinson Department Store and Zen, as well as managing Marks & Spencer and MUJI. Its various brands are targeted towards different segments. Central Department Store is positioned in the middle- to high-end of the market, whereas Robinson Department Store captures lower- to middle-income consumers. Central Department Store Eastville has adapted its strategy to be a family destination by allocating over THB40 million to create Famplayland and Play Square. The concept of Famplayland and Play Square is to offer entertainment and an amusement park for the whole family to enjoy besides normal shopping in department stores.

PROSPECTS

The future direction of mixed retailers is expansion in the number of outlets, but this is expected to take place at a slower pace. The Mall Group recently announced it would be focusing on increasing its sales and improving the shopping environment in its stores rather than on expanding its outlets. However, Central Group will continue to open new department stores, but the pace of growth is likely to be slower compared with the review period. In terms of the medium to long term direction, it remains to be seen if the government policy on expanding the high-speed train project to the provinces is achieved. High-speed trains should bring new prospects not just to manufacturers, but should also provide benefits to retail, property and travel, and finally generate higher employment and create more purchasing power for Thai consumers.

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Mixed Retailers in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Mixed Retailers channel in Thailand?
  • Who are the leading retailers in Thailand?
  • How are mixed retailers competing against the growth of grocery retailers?
  • Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Mixed Retailers in Thailand - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 2 Sales in Mixed Retailers by Channel: Value 2011-2016
Table 3 Mixed Retailers Outlets by Channel: Units 2011-2016
Table 4 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Table 5 Sales in Mixed Retailers by Channel: % Value Growth 2011-2016
Table 6 Mixed Retailers Outlets by Channel: % Unit Growth 2011-2016
Table 7 Mixed Retailers GBO Company Shares: % Value 2012-2016
Table 8 Mixed Retailers GBN Brand Shares: % Value 2013-2016
Table 9 Mixed Retailers LBN Brand Shares: Outlets 2013-2016
Table 10 Mixed Retailers LBN Brand Shares: Selling Space 2013-2016
Table 11 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 12 Forecast Sales in Mixed Retailers by Channel: Value 2016-2021
Table 13 Forecast Mixed Retailers Outlets by Channel: Units 2016-2021
Table 14 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 15 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 16 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021

Mixed Retailers in Thailand - Company Profiles