Mixed retailers continued to perform well in 2016, as players were able to sustain strong consumer demand through improved selections of merchandise and better design of space. Players brought in more imported brands, carried more high-quality local items, offered more creative product assortments, and at the same time enhanced their store layouts and interiors. These factors led to a larger basket size.
SM Retail continued to lead mixed retailers in value terms in 2016, due to its strong network of outlets and brand recognition. The company enjoyed a 39% value share in mixed retailers with SM Store, and is also the GBO for Surplus Shop, which held a 1% value share in 2016. SM Retail continued to expand its geographic footprint by opening more outlets, especially in emerging markets. The company recently opened new SM Stores in Rizal, Nueva Ecija and Cebu. Also, the company’s brand continued to enjoy strong popularity across multiple segments, especially amongst middle-income earners, which comprise a large proportion of the population.
Strong consumer demand will continue to drive growth for mixed retailers over the forecast period, as consumers take advantage of the convenience of extensive and imported product selections. In response, players in mixed retailers will continue to expand in emerging markets, as led by major players SM Retail and Robinsons Retail Group. More outlets will be opened outside of Metro Manila, and more imported products will be offered.
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Understand the latest market trends and future growth opportunities for the Mixed Retailers industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Mixed Retailers research and analysis database.
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