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Country Report

Mixed Retailers in

Mixed Retailers in Tunisia

20 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mixed retailers gain popularity in Tunisia

Mixed retailers is characterised by a consumer preference for value for money products. Thus, variety stores are growing in popularity, as consumers continue to be attracted by their low prices.

Warehouse clubs offer exclusivity

The exclusivity of warehouse clubs allows a focus on large volume purchases at lower prices than rival retailers. The target audience is likely to remain middle-to-high-income consumers.

Healthy value growth is projected

At constant 2017 prices, mixed retailers is projected to post a strong retail value CAGR over the forecast period. This marks an improvement on the negative growth performance of the review period.

COMPETITIVE LANDSCAPE

Ulysse Hyper Distribution is the leading player in 2017

Ulysse Hyper Distribution remained the clear leading player in mixed retailers in 2017. The company’s long-standing presence and its offer of key supermarkets and hypermarkets under the Carrefour brand form the basis of its success in the country.

Mixed retailers use pricing as a competitive tool

Mixed retailers in Tunisia compete by offering an extensive range of products, although price is also a well-used competitive tool. Variety stores and warehouse clubs compete on price, but use different business models.

Mixed retailers remains a niche category

In Tunisia, mixed retailers compete with a number of grocery retailers and non-grocery specialists, including traditional toys and games stores, apparel and footwear specialists and leisure and personal goods specialist retailers. While variety stores and warehouse clubs are well placed to expand and grow sales, as consumers continue to be attracted by low-priced formats, mixed retailers is expected to remain a niche category in store-based retailing.

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Samples

Mixed Retailers Sample Report Mixed Retailers Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the Mixed Retailers channel in Tunisia?
Who are the leading retailers in Tunisia?
How are mixed retailers competing against the growth of grocery retailers?
Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Euromonitor International

Euromonitor International

Megatrends

Country Report

Mixed Retailers in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mixed retailers gain popularity in Tunisia

Warehouse clubs offer exclusivity

Healthy value growth is projected

COMPETITIVE LANDSCAPE

Ulysse Hyper Distribution is the leading player in 2017

Mixed retailers use pricing as a competitive tool

Mixed retailers remains a niche category

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Why buy this report?

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Recently Viewed

Megatrends

Country Report

Mixed Retailers in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mixed retailers gain popularity in Tunisia

Warehouse clubs offer exclusivity

Healthy value growth is projected

COMPETITIVE LANDSCAPE

Ulysse Hyper Distribution is the leading player in 2017

Mixed retailers use pricing as a competitive tool

Mixed retailers remains a niche category

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

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