In 2016, ongoing economic slowdown and exchange rate fluctuations negatively affected consumers’ enthusiasm for shopping. In addition, the increasing number of terrorist attacks significantly decreased the consumer traffic in shopping malls and department stores. Consequently, mixed retailers registered current value growth of 3% in 2016, which was significantly lower than the review period current value CAGR of 11%
Boyner Buyuk Magazacilik continued to lead mixed retailers in 2016, with a value share of 45%. The company operates established brands in department stores, such as Boyner, YKM and Carsi, and enjoys strong penetration throughout the country. In 2016 the company’s share of outlet numbers was 29%. The company is also successful in terms of improving its omnichannel services, with the Hopi rewards application system and its click-and-collect service, which were launched in 2015.
Mixed retailers is set to benefit from increasing company investment in the channel in terms of new outlet openings and promotional campaigns. Consequently, mixed retailers is expected to register healthy growth, with a value CAGR of 3% at constant 2016 prices, which is slightly above the review period CAGR.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Mixed Retailers industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mixed Retailers industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Mixed Retailers research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page