In 2016, ongoing economic slowdown and exchange rate fluctuations negatively affected consumers’ enthusiasm for shopping. In addition, the increasing number of terrorist attacks significantly decreased the consumer traffic in shopping malls and department stores. Consequently, mixed retailers registered current value growth of 3% in 2016, which was significantly lower than the review period current value CAGR of 11%
Boyner Buyuk Magazacilik continued to lead mixed retailers in 2016, with a value share of 45%. The company operates established brands in department stores, such as Boyner, YKM and Carsi, and enjoys strong penetration throughout the country. In 2016 the company’s share of outlet numbers was 29%. The company is also successful in terms of improving its omnichannel services, with the Hopi rewards application system and its click-and-collect service, which were launched in 2015.
Mixed retailers is set to benefit from increasing company investment in the channel in terms of new outlet openings and promotional campaigns. Consequently, mixed retailers is expected to register healthy growth, with a value CAGR of 3% at constant 2016 prices, which is slightly above the review period CAGR.
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This industry report originates from Passport, our Retailing market research database.