Executive Summary

Dec 2016
TRENDS

In 2016, ongoing economic slowdown and exchange rate fluctuations negatively affected consumers’ enthusiasm for shopping. In addition, the increasing number of terrorist attacks significantly decreased the consumer traffic in shopping malls and department stores. Consequently, mixed retailers registered current value growth of 3% in 2016, which was significantly lower than the review period current value CAGR of 11%

COMPETITIVE LANDSCAPE

Boyner Buyuk Magazacilik continued to lead mixed retailers in 2016, with a value share of 45%. The company operates established brands in department stores, such as Boyner, YKM and Carsi, and enjoys strong penetration throughout the country. In 2016 the company’s share of outlet numbers was 29%. The company is also successful in terms of improving its omnichannel services, with the Hopi rewards application system and its click-and-collect service, which were launched in 2015.

PROSPECTS

Mixed retailers is set to benefit from increasing company investment in the channel in terms of new outlet openings and promotional campaigns. Consequently, mixed retailers is expected to register healthy growth, with a value CAGR of 3% at constant 2016 prices, which is slightly above the review period CAGR.

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Mixed Retailers in Turkey

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Mixed Retailers channel in Turkey?
  • Who are the leading retailers in Turkey?
  • How are mixed retailers competing against the growth of grocery retailers?
  • Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Mixed Retailers in Turkey - Company Profiles