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Learn moreJan 2018
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Mixed retailers in Venezuela is shaped by the performance of department stores since mass merchandisers and warehouse clubs do not exist and variety stores had a weak presence. In 2017, mixed retailers exhibited a negative value growth rate at constant 2017 prices.
The large loss of value experienced by the domestic currency in 2017 finally hit department stores. While the economy suffered from double-digit monthly inflation rates, the prices of the US dollar increased by 987% between January and October 2017.
Department stores is expected to perform similarly to non-grocery retailers over the forecast period. Variety stores is set to remain small and underdeveloped while the entrance of mass merchandisers and warehouse clubs is not expected due to the adverse business environment.
Traki CA led department stores and accounted for more than one third of value sales in 2017 thanks to its network of large stores and wide product range. Unofficially, Traki has been tied to important members of the government, which can explain the fullness of its shelves.
Beco was one of the brands particularly badly affected by shortages of merchandise in 2017. The chain relied heavily on imported items, which became extremely expensive to bring into the country because of the accelerated devaluation of the domestic currency.
Typically, mixed retailers positioned their products in the lower-middle range with affordable prices and minimal customer service. In 2017, some mid-positioned chains such as Dorsay and Gina maintained their rankings by diversifying the product portfolio or offering price deals to attract new customers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Venezuela with research from Euromonitor's team of in-country analysts.
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If you're in the Mixed Retailers industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.