Mobile e-commerce performed exceptionally well in response to the COVID-19 pandemic in 2020, however, current value sales were coming from a low base. In 2021, current value sales will remain higher, however, lower than seen in the previous year.
The COVID-19 pandemic has created an abundance of challenges for business owners such as the closure of international borders and physical establishments. As a result, many players are interested in developing their online presence and e-commerce stores.
Mobile penetration in Algeria is still low by regional standards; despite the increase in the number of people connected. Algeria still has significant challenges to overcome, especially at the infrastructure level.
Over the forecast period, mobile e-commerce will continue to perform very well. Several factors will be behind this positive performance, such as the growing app development and impressive improvement of e-commerce in general.
Digitalisation will be key to the success of mobile e-commerce over the forecast period. Many internet retailers have started to offer mobile applications, which with the help of new technologies, and synchronisation of smartphones data, allows retailers to personalise their services to target certain consumers.
It is expected that internet retailers will ensure their sites are mobile-ready and will increasingly use mobile applications to communicate with consumers and this will be the starting point for mobile users to then become comfortable with making mobile e-commerce payments. Nearly 37 million mobile internet subscribers (3G and 4G) were recorded in the fourth quarter of 2019 in Algeria, representing an increase of 1.
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Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.See All of Our Definitions
This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
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