Over the review period, the development of mobile e-commerce in Bolivia was largely limited to informal sales of clothing, footwear, video games, household items and cosmetics through social networks, and was limited to urban millennials in the middle and upper classes with access to digital banking. COVID-19 has invigorated the channel, and an increasingly important part of the purchases made via mobile e-commerce in Bolivia in 2021 is now made through delivery apps.
Mobile e-commerce in Bolivia is at an early stage of development, largely because most consumers in Bolivia are unable to access the kind of payment systems that that formal app retail generally requires. Sales that can use cash are therefore the best performing part of the category, with social networks still key.
Prior to the pandemic, only a few large local retailers bothered to launch mobile e-commerce apps; even when they did so, these products generated a very small part of total sales. However, the pandemic has seen the need for greater digitisation, with smaller retailers in particular seeing need to enter this sales channel.
It is foreseen that in 2022 and the coming years the growth of sales through mobile e-commerce will grow steadily at levels higher than those expected in the overall e-commerce category.
An ally for the growth of mobile e-commerce sales is the extensive growth that Bolivia had in cent years in cell phone device connections, which is estimated to have reached a penetration close to 100%, well above the penetration of home internet connections that is estimated near 48% of the population.
Over the forecast period 5G technology is set to rolled out in Bolivia. This has with important implications for the development of mobile e-commerce, with considerable improvements in internet browsing speeds offering a more complete and dependable retailing experience.
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Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.See All of Our Definitions
This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
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