Within the range of social changes forced upon consumers by the pandemic, staying at home was probably one of the greatest, changing dramatically the way that they interacted with friends, family, and anyone else that they used to encounter in their daily activities. Until then, the shopping experience would either be digital, with its practicality, algorithms, and lack of interaction with other people, or physical, where one would encounter sales assistants and be able to receive recommendations and tips in person.
Companies know that by keeping the consumer closer, it is possible to sell more and in a more segmented way. Retailers must identify a way to attract greater traffic and keep the user engaged, by giving the user features inside their apps to make them even more relevant, offering greater customer satisfaction and for a more extended period of time.
Many Brazilians, especially younger generations, like to relax at the end of the day online, browsing and shopping, often via their smartphones. Marketplace apps such as Shopee, have been gaining space in Brazil, offering a new way to browse and order new items, with this online platform offering new pieces selected by algorithms based on previous clicks and purchases.
Consumer behaviour indicates the strengthening trend of using mobile devices for shopping. However, most websites have trouble prioritising a good mobile web experience and this directly impacts the relationship with the consumer; creating an app is not an easy task.
The internet of things, or IoT, is a system of interconnected objects that are able to transfer data wirelessly, without human intervention. Wearables such as smartwatches have been available for a number of years and smart homes are already a reality, with systems such as Alexa or Google Nest able to turn almost every other device on or off.
Live shopping is a current and relevant trend, bringing shopping online closer to the experience of visiting a physical store. Looking forward, augmented reality could be part of the way that retailers approach shopping online.
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Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.See All of Our Definitions
This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
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