Mobile e-commerce had been expanding rapidly during the early part of the review period, albeit from a very low base. During 2020, mobile e-commerce retail constant value sales (2021 prices) plunged by more than two thirds.
Mobile e-commerce remains a niche in Cameroon due to the limited availability of shopping apps. Moreover, many local consumers remain distrustful of it.
Cameroon saw significant growth in the prevalence of mobile device ownership, especially smartphones and tablets, during the review period. Demand for these devices was supported by the growing availability of lower-priced products.
Mobile e-commerce constant value sales will expand at a rapid pace throughout the forecast period, with its share of total e-commerce value sales steadily increasing. Smartphone ownership will continue to widen, with internet access set to become even more affordable.
More internet retailers and retail chains will launch smartphone apps during the forecast period. Many of Cameroon’s leading e-commerce retailers are still not optimised for mobile devices, which makes it more difficult for local consumers to browse their websites from smartphones, which is how most of them access the internet.
Platforms like Healthlane provide scope for mobile e-commerce to expand in healthcare, particularly in pharmacies. The Healthlane app allows consumers to book medical and dental appointments, with plans to add telemedicine and medicine ordering.
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Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.See All of Our Definitions
This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
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