Mobile devices have become an integral part of the everyday lives of most Canadian consumers. As a result, mobile e-commerce remained one of the primary focus points for retailers during 2021.
In 2021, mobile e-commerce increased its share of retail value sales in e-commerce, as an increasing number of merchants shifted to online channels or partnered with mobile platforms to capitalise on the growing consumer base; adding supply to the mobile e-commerce space. More Canadian merchants have come to regard the development of mobile e-commerce as an important part of their e-commerce strategies.
As the online demand for groceries increased during the pandemic, Uber and DoorDash were among the delivery platforms to launch grocery delivery services through mobile apps. Uber launched a grocery delivery service in Toronto and Montreal in partnership with Chile-based Cornershop, which enabled consumers to use its Uber Eats or Uber apps to order and have groceries delivered from major retailers like Walmart, Costco, Metro and Rexall within 1-2hrs of placing their order.
Mobile e-commerce is expected to outperform e-commerce overall in retail value (constant 2021 prices) growth terms over the forecast period. More consumers became accustomed to and more confident in ordering services and products via mobile devices and through mobile apps during the COVID-19 pandemic.
Convenient mobile payment methods, including PayPal, Google Pay and Apple Pay, are likely to attract more players, consumers and retailers in the forecast period. Wider access to these and other mobile payment methods contributed significantly to the growth in mobile e-commerce sales towards the end of the review period.
As in e-commerce (goods) generally, social media is expected to become an increasingly used and appreciated tool in mobile e-commerce, driven by the ever-increasing use of influencer marketing. Importantly, influencer marketing is a key component of successful marketing strategies in both online and offline retailing spaces.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile E-Commerce (Goods) industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.See All of Our Definitions
This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!