Mobile e-commerce in Denmark recorded further solid growth in 2021, benefiting from the general strong growth in e-commerce, especially early in the year when there was a new wave of COVID-19 infections and shopping centres, department stores and many individual retailers were closed. Mobile e-commerce also benefited from the high level of penetration of smartphones in Denmark as the majority of consumers have smartphones and are comfortable shopping from their mobile devices.
Danish e-commerce players continued to improve their mobile e-commerce offerings in 2021. Many have already developed responsive web design for their e-commerce platforms; this helps companies to ensure that their online stores function properly across any device.
The use of cash continued to decline in Denmark in 2021 as consumers are more and more comfortable with cashless payments such as Apple Pay. Near-field communication payments are increasingly common, including contact-free payments from bank cards and mobile payment options.
Mobile e-commerce is set to continue to see solid growth and is expected to surpass other forms of e-commerce over the forecast period. The driving force behind the strong growth is the increasing mobile and smart phone penetration in Denmark, as well as improved mobile offerings from players in the form of mobile apps or responsive websites.
Smartphones are set to continue to be the driving force behind the growth in mobile e-commerce over the forecast period, while tablets will become less relevant. This is because tablets will face mounting competition from smartphones which are more often designed with larger screens and so fulfil the function of both mobile phones and tablets, reducing the need for other mobile devices.
Functionality will continue to be a key issue in the battle for mobile e-commerce over the forecast period for consumers and companies alike. As consumers become increasingly tech savvy, and more used to mobile e-commerce, they also become more demanding in terms of the performance they expect from e-commerce platforms.
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Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile E-Commerce (Goods) industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.See All of Our Definitions
This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
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