Value sales through mobile are still significantly lower than e-commerce, though growing faster, and are particularly popular with the younger generation. tPago is the leading service provider for mobile payments in the country, with leading banks offering the service, and it is accepted by many retailers who also accept credit and debit cards.
Third-party delivery apps are an important intermediary for businesses that do not have their e-commerce infrastructure and many retailers such as convenience stores and pharmacies now offer delivery through these platforms. However, the bigger retailers are taking step to provide their own proprietary infrastructure.
Smaller businesses which do have an e-commerce infrastructure are increasingly using WhatsApp to connect with customers and customers can access services such as an online catalogue and also add product to a cart. While there is a payment option on WhatsApp, it is at the nascent stage, and most consumers make payments either by phone or when the goods are delivered.
Mobile e-commerce will be the fastest growing retailing channel over the forecast period. The growth will be driven by younger consumers, who are very comfortable making mobile payments, having grown up with this technology.
The ongoing investment and development of mobile-friendly websites and apps by major grocery and non-grocery retailers will make mobile e-commerce more seamless for consumers and this will also be an important factor driving the growth of the channel over the forecast period.
With consumers using online payments, including mobile payments, there are significant advantages for retailers, including have much more data about each consumer. Players could use incentives to encourage consumers to switch to online and mobile payments.
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Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.See All of Our Definitions
This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
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