While Ecuadorians have been using smartphones and other types of mobile devices to browse e-commerce websites and compare prices for several years, they have traditionally tended to use desktop PCs to make online purchases. However, since the outbreak of COVID-19 consumers have become much more likely to buy goods directly on mobile devices, to the extent that after surging in 2020, such transactions claimed the largest share of total e-commerce current value sales for the first time in 2021.
Social media has played a pivotal role in driving the recent boom in mobile e-commerce in Ecuador. It is the starting point for most mobile purchasing journeys, as retailers and brand manufacturers use popular sites like Facebook, Twitter, Instagram and YouTube to engage consumers, promote their offers and provide links to their shopping app downloads.
Before the pandemic, most large store-based retailers in Ecuador did not have e-commerce facilities. As a result, after the outbreak of COVID-19 in March 2020 caused demand for online shopping services to soar and led to the temporary closure of non-essential outlets during lockdown periods, these players were initially forced to rely on third party delivery platforms such as Rappi, Tipti and Glovo (now trading as PedidosYa).
Mobile e-commerce looks set to perform strongly throughout the forecast period, with current value sales growth expected to consistently outpace that for e-commerce as a whole. In addition to increasing appreciation for the convenience of this shopping method among millennials and members of Generation Z, the channel will continue to benefit from sustained investment in mobile e-commerce strategies by store-based retailers.
Rising social media use in Ecuador will continue to bolster the development of mobile e-commerce over the forecast period. As consumers spend more time accessing social media on smartphones, tablets etc, they are becoming more likely to use those same mobile devices to make online purchases.
With many Ecuadorian households having experienced a reduction in purchasing power due to the pandemic and the preceding economic crisis, the frequent offer of more attractive price-based promotions than are available in physical stores should help mobile e-commerce operators to win over new customers and strengthen loyalty towards their platforms during the forecast period. The adoption of new and emerging technologies or business models that can reduce costs and improve the efficiency and reliability of mobile purchases will also support the further expansion of this channel.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile E-Commerce (Goods) industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.See All of Our Definitions
This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!