Mobile E-Commerce (Goods) in Estonia

April 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Mobile E-Commerce (Goods) industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Mobile E-Commerce (Goods) in Estonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Mobile E-Commerce (Goods) in Estonia?
  • Which are the leading retailers in Mobile E-Commerce (Goods) in Estonia?
  • How are products distributed in Mobile E-Commerce (Goods) in Estonia?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Estonia?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Mobile E-Commerce (Goods) in Estonia - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic helps support explosive growth trends
Strong digital infrastructure and high levels of trust support switch
As mobile e-commerce is more widely used, leading retailers invest in improving mobile apps

PROSPECTS AND OPPORTUNITIES

Push to mobile payments will boost channel
Convenience of model key to building regular use patterns
Digital natives must be short term target

CHANNEL DATA

Table 1 Mobile E-Commerce (Goods): Value 2016-2021 Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Retailing in Estonia - Industry Overview

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
Convenience, sustainability helping shape retail models
Discounters finally set to arrive in Estonia
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas Midsummer Festival
Payments
Delivery and collections
Emerging business models

MARKET DATA

Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 7 Sales in Store-Based Retailing by Channel: Value 2016-2021 Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021 Table 9 Store-Based Retailing Outlets by Channel: Units 2016-2021 Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 11 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 15 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 17 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 19 Retailing GBO Company Shares: % Value 2017-2021 Table 20 Retailing GBN Brand Shares: % Value 2018-2021 Table 21 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 22 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 23 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 24 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 25 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026 Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026 Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026 Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Mobile E-Commerce (Goods)

Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.

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This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.

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