In less developed countries like Kazakhstan, smartphones tend to be the main connected device amongst consumers. Thus, with the trend for purchasing online rising, mobile e-commerce is the preferred choice.
Convenience at all stages of the consumer shopping journey is proving to be the crucial factor when it comes to a satisfying retail experience. Consumers are increasingly demanding better options in terms of product searches, payment, and customer service.
Although a mobile-friendly website is a cheaper solution, mobile apps offer much more room for innovation and extra opportunities for client servicing. They are shown to improve company outreach, allow for faster client access (including to loyalty plans), provide easier catalogue navigation, and make offers more personalised.
Mobile e-commerce is expected to register very healthy value growth over the forecast period, albeit not as high as that recorded in 2020 when the outbreak of COVID-19 drove huge numbers of consumers to mobile platforms to avoid in-person shopping. Now that consumers have become accustomed to the convenience it offers, many will continue to use this format of shopping more frequently in the forecast period.
As well as looking to increase customer numbers over the forecast period, mobile e-commerce players will also look to improving the customer experience, by improving the payment process and adding stronger visuals. The latter is likely to include more video content and 360-degree views of products.
The forecast period is expected to lead to increased offers of mobile-friendly shopping tools from local online retailers. As the share of cross-border e-commerce grows, local players will face increased international competition.
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Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile E-Commerce (Goods) industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.
See All of Our DefinitionsThis report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
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