The pandemic continued to boost retail value sales through mobile e-commerce in 2021 as many Lithuanians relied more on mobile e-commerce, as they sought to avoid crowded stores and risk personal contact. The psychology behind using mobile e-commerce is very similar to that of e-commerce in general, adopting similar trends.
Merchants are adapting their online stores for consumers to access easily with everyday technology, including mobile phones. Apparel and footwear e-commerce in particular benefited from mobile e-commerce in 2021.
Mobile apps were increasingly used for the purchasing process during 2021, driven by the rise of convenience-driven consumers thus benefiting the performance of mobile e-commerce. Mobile apps require substantial investments, but with increasing interest, there is a growing number of platforms offering services at reasonable prices, making them affordable for even small retailers.
Sales growth of mobile e-commerce will continue to be driven by the increasing digitalisation in the country. With the introduction of 5G technology shopping through mobile e-commerce should become even more convenient and secure.
Payments with mobile phone apps were growing towards the end of the review period, as more consumers joined the system, due to their preference for contactless shopping. As such, many consumers connect their bank accounts to virtual wallets, making it easier to shop through mobile e-commerce.
Apparel and footwear mobile e-commerce apps are becoming not only a space for consumers to shop, but also attracts consumers as mini social platforms – many Lithuanians often check on trends and fashion ideas, using the app as a look book. It is expected that the influence of such apps will grow during the forecast period as consumers will increasingly use such apps for a variety of uses.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile E-Commerce (Goods) industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.See All of Our Definitions
This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!