Having almost doubled during 2020, mobile e-commerce retail constant value sales increased by another fifth in 2021. As a result, mobile e-commerce accounted for more than two-fifths of e-commerce retail value sales – up from less than a quarter at the beginning of the review period.
More than three quarters of Mexicans were internet users in 2021 (up from two-fifths in 2016), and many of these use smartphones for this purpose, as they do not have a desktop or laptop computer. A growing number of manufacturers and retailers have launched smartphone apps, making it much easier to make online purchases using these devices.
As many consumers expanded their e-commerce usage during the COVID-19 pandemic in 2020, some companies struggled to keep up with the increased demand. Logistics networks struggled to handle the volume of deliveries, so delivery times ballooned – particularly during the early stages of the pandemic.
After a pause for breath in 2022, as local consumers return to in-person shopping in growing numbers, mobile e-commerce will return to double-digit growth during the latter part of the forecast period. By 2026, mobile e-commerce will account for almost half of total e-commerce value sales in the country, with the rollout of 5G mobile networks playing a role in this by making e-commerce faster and more accessible than ever from smartphones.
Offering faster delivery will be a key point of differentiation among online retailers during the forecast period. Many companies are developing their own logistics systems and will continue to do so.
Many Mexicans still do not have payment cards and largely remain reliant on cash to make payments. However, alternative payment methods are proliferating in Mexico (which has a very active fintech start-up scene), and the use of these is set to grow during the forecast period.
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Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.See All of Our Definitions
This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
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