Mobile e-commerce saw current value sales soar in 2020, as the number of first-time shoppers rose against the backdrop of the COVID-19 pandemic. With many consumers seeking convenient shopping from home, as they sought to minimise contact with the virus and thus avoid contagion, mobile e-commerce became a welcome solution for many.
Sales growth for mobile e-commerce also benefited from strong growth in 3G and 4G connectivity during the review period, coupled with a young population. Moreover, smartphones are now widespread in the country, being available at affordable prices.
There is an influx on local business opening e-stores and launching business pages via social media. Due to such circumstances, it is now much easier for small and local business to set themselves up.
While being boosted by the COVID-19 pandemic, growth for mobile e-commerce is expected to remain dynamic for the long-term. This will be the fastest growing channel in overall retailing in Pakistan in the forecast period in current value terms.
Over the forecast period, social media platforms such as Facebook and Instagram will continue to boost the performance of mobile e-commerce, with more and more sellers launching such businesses. Facebook, Instagram, and WhatsApp are already mobile user-friendly compared to online platforms which genuinely work better on a PC or laptop, meaning such businesses will not only thrive but also encourage strong growth for mobile e-commerce.
Over the forecast period, Pakistan and China will continue to develop collaborative ventures. Chinese companies such as Alibaba also are showing interesting in participating in the country’s growing digital payments sector which will further boost the popularity of mobile e-commerce in the years to come.
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Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.See All of Our Definitions
This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
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