The strong increase in e-commerce from the pandemic has stemmed from the increasing access of the population to the internet. According to the INEI (National Institute of Statistics and Informatics), 57.
Development of digital payment methods has also greatly contributed to the growth of mobile e-commerce because it has not only meant more payment alternatives, which not only include cash and credit cards, but also digital wallets, such as Yape, Plin, Lukita that have been very popular, as well as the use of QR codes, bank transfers, payment links and payment apps.
The development of apps to facilitate online purchases through a mobile device have been very useful for both consumers and retailers, because an app is designed for quick and easy access to the products that clients want to buy through a mobile phone. This also has the customer and card data already recorded, facilitating the transaction, and also facilitates the presentation of product options in which the customer might be interested based on their recent search history, also facilitating shopping decisions.
Growth of mobile e-commerce is expected to experience continued growth over the forecast period because consumers have learned and are evaluating the online purchasing process, especially from their mobile devices, having had good experiences of its speed, convenience and reliability during the pandemic. The growing trend of retailers to incorporate their own app will contribute to this growth, as in this way they will find a way into consumers’ pockets.
Development of mobile-commerce is set to be more relevant in the cities in the provinces in the near future, as it has significant growth potential due to the current lower presence of e-commerce in general. These areas are also currently characterised by less developed internet infrastructure.
One potential drawback for the development of mobile e-commerce for remote areas relates to the adequate fulfilment in terms of reach. Despite the dynamism that is being seen in internet coverage, as well as the possibility of accessing online purchases through mobile devices, the population of remote cities not only need to access shopping platforms they also need assurances that the products will be delivered to them.
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Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.
See All of Our DefinitionsThis report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
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