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Mobile E-Commerce (Goods) in Serbia

April 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Mobile E-Commerce (Goods) industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Mobile E-Commerce (Goods) in Serbia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Mobile E-Commerce (Goods) in Serbia?
  • Which are the leading retailers in Mobile E-Commerce (Goods) in Serbia?
  • How are products distributed in Mobile E-Commerce (Goods) in Serbia?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Serbia?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Mobile E-Commerce (Goods) in Serbia - Category analysis

KEY DATA FINDINGS

Continued strong growth in 2021
Increasing number of proprietary apps
Next step is development in mobile wallets
Fastest growing retail channel over forecast period
Domestic players need to improve the mobile experience
Incentivise customers to use mobile payments
Table 1 Mobile E-Commerce (Goods): Value 2016-2021
Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Retailing in Serbia - Industry Overview

Retailing in 2021: The big picture
Online space continues to gain value share
Modern grocery retailers surpass traditional grocery retailers for first time in terms of value sales
What next for retailing?
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 5 Cash and Carry Sales: Value 2016-2021
Seasonality
New Year’s Eve/Christmas
First Day of School
Patron Saint Celebration
Easter
Women’s Day
Payments
Delivery and collections
Emerging business models
Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 8 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 9 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 10 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 11 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 12 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 16 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 18 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 20 Retailing GBO Company Shares: % Value 2017-2021
Table 21 Retailing GBN Brand Shares: % Value 2018-2021
Table 22 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 23 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 24 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 25 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 26 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 34 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

Summary 2 Research Sources

Mobile E-Commerce (Goods)

Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.

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This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.

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