Mobile e-commerce continued to post healthy double-digit value growth and outpaced the growth of overall e-commerce in 2021. In an illustration of how mobile e-commerce is booming, mobile e-commerce accounted for half of value sales of overall e-commerce in 2021, whereas at the beginning of the review period, it only accounted for just over a quarter.
There is a need for increased mobile-enabled apps to capitalise on the growing momentum for mobile e-commerce. The bigger retailers are taking steps to provide their own proprietary infrastructure and add more functionality, including ensuring that sites are mobile-enabled.
Card usage is growing in Slovenia, including online card payments, but mobile payments using virtual wallets is still at a very low level. Players could learn from neighbouring countries and their experience with developing mobile payments.
Mobile e-commerce will be the fastest growing retailing channel over the forecast period. The growth will be driven by younger consumers, who are very comfortable making mobile payments, having grown up with this technology.
The ongoing investment and development of mobile-friendly websites and apps by major grocery and non-grocery retailers will make mobile e-commerce more seamless for consumers and this will also be an important factor driving the growth of the channel over the forecast period. However, domestic players need to also build up trust about the safety of online payments, as there is still concern among certain consumers about the safety of online payments, including mobile payments.
If consumers take to online payments, including mobile payments, there could be significant advantages for retailers, including have much more data available about each consumer. Players could use incentives to encourage consumers to switch to online and mobile payments.
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Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile E-Commerce (Goods) industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.
See All of Our DefinitionsThis report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
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