Vodacom effectively launched VodaPay, a super-app created in partnership with Alipay. The service is available to all mobile networks in South Africa and zero-rated for Vodacom customers.
The review period witnessed a higher number of strategic partnerships between leading players and third party logistics to improve their on-demand delivery services. In line with this shift, Shoprite effectively acquired a 50% stake in RTT Group, the logistics company that supports delivery services for its Checkers Sixty60 mobile app.
The influx of businesses on social media platforms such as Instagram, Twitter and Facebook has led to such services becoming a key point of contact between retailers and target audiences. The trend has been consolidated by the affordability of social media bundles, with operators such as MTN, for instance, offering a 1G WhatsApp bundle for 30 days at ZAR30.
As an increasing number of South Africans embrace the mobile app culture, mobile e-commerce is expected to transform the country’s digital economy supported by the influx of affordable smartphones, falling data costs and improvements in mobile payment solutions. The end of the review period saw leading telecommunication companies continuing to reduce the average price of their data, in line with an agreement signed with the South African Competition Commission in 2020, a trend expected to persist over the forecast period.
The momentum gained by super-apps is expected to persist over the forecast period, as an increasing number of consumers seek a seamless shopping experience. The trend will be driven by improved penetration, with Vodacom leveraging its network of over 40 million subscribers and zero- rate offers to boost usage of its VodaPay super-app.
The adoption of s-commerce services is expected to accelerate over the forecast period, supported by improving penetration of social media platforms. The shift will also be supported by the affordability of such services, as well as convenience in reaching target markets.
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Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile E-Commerce (Goods) industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.See All of Our Definitions
This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
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