Mobile phones are the devices in Sweden that are most frequently used for accessing the internet. The key factor behind the stronger growth of mobile e-commerce versus other forms of e-commerce is its convenience factor and its accessibility, with consumers able to quickly shop through apps at the click of a button.
Convenient and user-friendly apps, growing trust in mobile e-commerce, as well as more and simpler options in terms of payment via mobile devices have helped boost e-commerce through mobile devices. Consumers want card and payment services easily accessible on their smartphone or tablet, with several mobile applications, such as MasterPass from Mastercard, Swish, and Apple Pay from Apple, being launched in order to meet this demand.
The number of Swedish e-commerce retailers offering a mobile version of their websites is continuously increasing, with COVID-19 providing a further push in the direction of apps as consumers shied away from shopping in store. Pure e-commerce retailer wish.
Smartphones have a bright future in Sweden, as they are devices for all purposes, including social media, access to the internet, purchases, payments in-store as well as online, streaming, etc. Mobile devices will therefore continue to be the preferred devices for shopping online, with the share of mobile e-commerce within overall e-commerce set to rise to two thirds by the end of the forecast period.
The younger generation has grown up with mobile devices, and as these younger consumers become old enough to shop online, most will see it as a natural development to start shopping via mobile e-commerce. For younger people, buying goods through mobile phones is the most obvious way of shopping.
An important advantage of mobile e-commerce is that apps enable companies to develop a captive audience, with consumers often appreciating the convenience these afford, such as one-click purchases. Mobile apps also help to establish a stronger bond between the retailer and the consumer, making it easier to deliver personalised offers and promotions and to inform consumers about new products and services.
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Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile E-Commerce (Goods) industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.See All of Our Definitions
This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
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