In 2020, more than 90% of the population in Taiwan used mobile phones to surf the internet, according to TWNIC Taiwan Internet Report 2020. This is equivalent to nine out of 10 Taiwanese consumers using mobile internet to search for information at any time, anywhere.
The proportion of mobile payments within total consumer payments is increasing year-on-year. According to the TWNIC Taiwan Internet Report 2020, mobile payments accounted for more than 25% of payment transactions in 2020.
Live commerce, a new retail trend in the livestreaming era, has been growing in popularity as retailers look for new ways to connect with consumers. Live broadcasters and viewers mostly engage and interact through their mobile screens, with viewers able to instantly communicate with the host by sending messages on platforms such as YouTube Live or Facebook Live.
The rapid growth of m-commerce is set to continue in the forecast period, with double-digit current value increases every year to 2026, with higher rates of increase than those seen for overall e-commerce. Taiwan is already a country with high penetration of mobile e-commerce, reaching more than three quarters of overall e-commerce sales in 2020 and 2021.
Modern grocery retailers are increasingly innovating and investing in technology to adapt to changing consumer behaviour, both online and in stores. Mobile apps and mobile payments have been major developments by some of the leading retailers in an effort to drive customer loyalty and stickiness.
During the pandemic, a notable trend amongst physical retailers in their efforts to drive sales online was utilising multiple digital channels. Consumers, on the other hand, have been increasingly exposed to an unprecedented amount of content from retailers and brands – through all kinds of platforms, from social media such as Facebook and Instagram, to Google advertisements, instant messaging, and e-commerce marketplaces.
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Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile E-Commerce (Goods) industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.See All of Our Definitions
This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
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