Mobile internet usage continues to improve in the Philippines, with particularly significant engagement in activities such as mobile e-commerce and mobile banking. In fact, possession of a smartphone became a necessity in 2020 as the pandemic strongly restricted in-person communication.
The expansion of mobile e-commerce continues to be supported by a growing cashless payment ecosystem. For example, the lockdown periods boosted the business of multi-payment platform Electronic Commerce Payments Inc (ECPay).
Retailers and e-commerce players continued to improve their mobile app offerings and partnerships to take advantage of the growing mobile e-commerce in the Philippines in 2021. As Philippines is a mobile-first country, key players know that a satisfactory mobile experience will retain and attract customers.
Following the surging growth during the pandemic years, mobile e-commerce is set to grow at a slightly slower but still strong double-digit current retail value pace, at least for the first couple of years of the forecast period. Major retailers are set focus on the expansion of their e-commerce offerings, particularly those compatible with mobile phones, thus providing a significant boost to the channel’s development.
Despite acceleration of e-commerce and other online activities, there’s still a lot of room for improvement for Philippines’ digital infrastructure. There are still several regions in the Philippines with low internet penetration, so government investment in digital infrastructure is set to target network segments that currently fail to deliver.
While the Philippines continues to lag behind other countries in terms of mobile internet connection, the country is set to see major improvements in the forecast period, supporting the growth of mobile e-commerce. As demand grows, telecommunication companies will continue to make infrastructural improvements, with both PLDT and Globe planning significant investment in network expansion in the coming years.
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Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile E-Commerce (Goods) industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.See All of Our Definitions
This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
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