In 2020, during the height of the pandemic, mobile e-commerce value sales doubled. In 2021, though growth was not as high as in 2021, it was still healthy with current value sales increasing by a quarter.
Many small businesses in Uruguay still do not have the infrastructure to offer online sales. However, there are numerous examples of websites where a particular sector of companies has got together to enable consumer to make online purchases through WhatsApp.
Third-party delivery apps are an important intermediary for businesses that do not have their own e-commerce infrastructure and many retailers such as convenience stores and pharmacies now offer delivery through these platforms. However, the bigger retailers are taking step to provide their own proprietary infrastructure.
Mobile e-commerce will be the fastest growing retailing channel over the forecast period. The growth will be driven by younger consumers, who are very comfortable making mobile payments, having grown up with this technology.
With consumers using online payments, including mobile payments, there are significant advantages for retailers, including have much more data about each consumer. Players could use incentives to encourage consumers to switch to online and mobile payments.
Development in e-commerce is replicated in mobile operations. Mercado Libre continued to lead mobile e-commerce through its app and customers can perform the same operations as on their PC.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mobile E-Commerce (Goods) industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile E-Commerce (Goods) industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.See All of Our Definitions
This report originates from Passport, our Mobile E-Commerce (Goods) research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!