Mobile Internet Retailing

Comprehensive market research on mobile internet retailing.  Reports feature standardised and cross-comparable data and analysis including market sizes, market and brand share data, with distribution and industry trends.

Country Report

Country Report

Mobile E-Commerce in Estonia

Apr 2020

Being one of the best developed countries in the world in terms of internet infrastructure, Estonia is more than ready for the next breakthroughs in online retail and fintech technologies. Similarly to other Baltic States, Estonia invested a lot into...

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Mobile E-Commerce in Argentina

Apr 2020

According to a recent report, Argentina is the fastest growing country with regard to M-commerce in Latin America. Much of this growth can be attributed to is the fact that most e-commerce sites are adapted for mobile users, with consumers ...

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Mobile E-Commerce in Israel

Apr 2020

Smartphones and other mobile gadgets enjoy high penetration rates, and consumers spend numerous hours engaging with these devices throughout the day. However, despite the increasing shopping opportunities presented by the mobile e-commerce channel, ...

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Mobile E-Commerce in Colombia

Apr 2020

The use of mobile phones continues to grow each year amongst the Colombian population, especially smartphones, which has reached over 100% penetration. This growth in user numbers confirms that the penetration of mobile communications in the country ...

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Mobile E-Commerce in Bulgaria

Apr 2020

Mobile e-commerce is the fastest-growing retailing channel in Bulgaria and is set to continue to see rapid and robust growth in Bulgaria over the forecast period, significantly outpacing the growth of overall e-commerce. Mobile e-commerce’s expansion...

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Mobile E-Commerce in Ecuador

Apr 2020

Mobile e-commerce is the fastest-growing retailing channel in Ecuador. During the review period, mobile-based apps have increased their presence in retailing, with domestic players focusing investment on mobile e-commerce as a way to retain customer ...

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Mobile E-Commerce in Kenya

Mar 2020

The high penetration of mobile devices in Kenya coupled with the availability of more affordable data plans and an increasingly tech-savvy consumer base is all helping to drive dynamic growth in mobile e-commerce. With mobile internet subscriptions ...

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Mobile E-Commerce in Hungary

Mar 2020

Smartphone shopping applications are heavily promoted via advertisements and by word-of-mouth, as recommendations from family and friends often act as a catalyst for information and sales. The emergence of larger and longer screen sizes designed for ...

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Mobile E-Commerce in Saudi Arabia

Mar 2020

Millennials in KSA are embracing online and mobile-first platforms for shopping. Mobile shopping is popular, with 85% saying they use their smartphones for shopping either the same amount or more than they did last year. Saudi consumers are embracing...

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Mobile E-Commerce in Tunisia

Mar 2020

At the end of the review period, mobile e-commerce remained a very small retail channel in Tunisia, accounting for only a small proportion of total e-commerce value sales in 2019. However, sales are rising rapidly from a low base and it is expected ...

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Mobile E-Commerce in South Africa

Mar 2020

Growth in mobile e-commerce should continue to benefit from an influx of affordable smartphones and data prices, which should result in an increased number of South Africans spending time on smartphones. Better access should encourage more retailers ...

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Mobile E-Commerce in Greece

Mar 2020

Mobile e-commerce was growing rapidly in 2019, significantly outperforming e-commerce. This trend is set to continue over the forecast period, in line with the rapid proliferation of mobile penetration in Greece. The majority of Greeks now own ...

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Mobile E-Commerce in Ukraine

Mar 2020

Mobile e-commerce again recorded strong double-digit growth in 2019, whilst continuing the long-term trend of shifting to “mobile first” internet use amongst the population. The development of the mobile internet infrastructure in Ukraine, driven by ...

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Mobile E-Commerce in Portugal

Mar 2020

Mobile e-commerce continued to gain value share in 2019, in addition to significantly outperforming e-commerce in current value growth terms. The increasing trend for online shopping using mobile phones is primarily being driven by younger ...

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Mobile E-Commerce in Taiwan

Mar 2020

In view of the rapid growth of mobile e-commerce, store-based players, also noticing the high potential of e-commerce, have launched their own apps to build up their mobile e-commerce network. Hypermarket players such as Carrefour and RT Mart both ...

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Mobile E-Commerce in Switzerland

Mar 2020

M-commerce continued to play a central role in the ongoing expansion of e-commerce in 2019. Growth is being supported by all consumer groups in Switzerland. Although young tech-savvy consumers are the main drivers, older age groups are increasingly ...

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Mobile E-Commerce in Peru

Mar 2020

Mobile e-commerce saw exceptionally strong current value growth in 2019. This was mainly because mobile phone companies continued to innovate to attract more customers, as well as to retain them. They offer low-priced connectivity plans which include...

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Mobile E-Commerce in Malaysia

Mar 2020

Mobile e-commerce is booming and is rapidly moving towards becoming Malaysian’s favourite channel for e-commerce. The main reason for this is the high penetration of smartphones among the Malaysian population. Indeed, recent years have seen a ...

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Mobile E-Commerce in North Macedonia

Mar 2020

While the number of consumers in North Macedonia with mobile devices continues to increase and while mobile usage rates continue to rise, it is still the case that most local consumers use their mobile devices as tools for communicating, gaming or ...

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Mobile E-Commerce in Austria

Mar 2020

With its disproportionally strong growth, mobile e-commerce is expected to continue boosting overall e-commerce over the forecast period in Austria. The usage of smartphones to make online purchases will increase as the devices play an ever-more ...

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