Mobile Internet Retailing

Comprehensive market research on mobile internet retailing.  Reports feature standardised and cross-comparable data and analysis including market sizes, market and brand share data, with distribution and industry trends.

Country Report

Country Report

Mobile Internet Retailing in Australia

Apr 2019

Social media is increasingly influencing the shopping habits of Australians, particularly those of millennials and members of Generation Z. Digital natives are not only much more likely than digital immigrants to use their smartphones to pay for ...

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Mobile Internet Retailing in New Zealand

Mar 2019

Smartphones are an integral part of most New Zealanders’ lives. Over the review period, the relationship between consumers and companies shifted. Brands and retailers no longer control the information available about their products and services. ...

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Mobile Internet Retailing in Pakistan

Mar 2019

The strong growth in 3G and 4G connections in Pakistan, coupled with a population dominated by a young consumer base, are the biggest attractions for internet retailers, which remain highly optimistic about the outlook for this channel in the ...

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Mobile Internet Retailing in India

Mar 2019

Mobile internet retailing is the key growth driver in internet retailing, showing faster current value growth than overall internet retailing in 2018. Although the share of mobile internet retailing was still only a quarter of total internet sales in...

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Mobile Internet Retailing in Kenya

Mar 2019

Mobile data services such as m-commerce and m-banking are widely used by consumers in Kenya. These provide affordable and convenient alternatives to going to a mall to shop. Through partnerships between online platforms and mobile phone operators, ...

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Mobile Internet Retailing in Cameroon

Mar 2019

The channel is at a very early stage of development, with dynamic current value growth derived from a low sales base. In 2018, current value sales continued to see fast growth, albeit much slower than in the previous years of the review period. This ...

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Mobile Internet Retailing in South Korea

Mar 2019

Thanks to high penetration of mobile devices and tech-savvy consumers, mobile internet retailing is already accounting for the majority of total internet retailing sales. South Korean consumers are more comfortable with using mobile devices over PC ...

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Mobile Internet Retailing in Austria

Mar 2019

With its disproportionally strong growth, mobile internet retailing is expected to continue boosting internet retailing over the forecast period in Austria. The usage of smartphones to make online purchases will increase as the devices play an ...

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Mobile Internet Retailing in Guatemala

Mar 2019

Mobile retailing is in its growing phase in Guatemala and still has many barriers to break down to become the internet retailing of the future. One of the strongest barriers is that consumers do not feel comfortable making purchases directly from ...

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Mobile Internet Retailing in Macedonia

Mar 2019

Mobile device usage in Macedonia is high and keeps increasing each year. However, most local consumers use a mobile as a tool for social media interaction, gaming or communication. Locals rely on smartphones and tablets mostly to go online and review...

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Mobile Internet Retailing in Kazakhstan

Mar 2019

Digitalisation in Kazakhstan continued to be a strong trend in 2018. Many internet retailers are starting to offer mobile applications, which with the help of new technologies, and synchronisation of smartphones’ data, allows retailers to personalise...

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Mobile Internet Retailing in Slovenia

Mar 2019

Despite its early stages and fairly recent entry less than a decade ago, mobile internet retailing in Slovenia has witnessed exponential growth over the review period and is outperforming all other retail channels. This is however, connected to its ...

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Mobile Internet Retailing in South Africa

Feb 2019

The number of mobile internet subscriptions reached 46.9 million in 2018, up from 30.9 million in 2013. This rapid rise saw mobile internet retailing account for an ever-growing share of overall internet retailing over the review period, with this ...

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Mobile Internet Retailing in Tunisia

Feb 2019

E-commerce, which is mainly carried out through computers, has become increasingly manageable through mobile applications. Initially, mobile applications were limited and unregulated, but are beginning to take a more focused approach to what users ...

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Mobile Internet Retailing in Canada

Feb 2019

Mobile devices are now an integral part of the everyday lives of most Canadian consumers. More than half of Canadians have already adopted smartphones, with the number still rising. The daily average time spent on mobile devices has also been ...

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Mobile Internet Retailing in Nigeria

Feb 2019

The success of internet retailing in Nigeria cannot be discussed without mentioning mobile internet retailing, which was a driving force behind the growth of the wider channel over the review period. If there is one area of the Nigerian economy that ...

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Mobile Internet Retailing in Costa Rica

Feb 2019

As mobile device saturation continues, the interest in mobile internet retailing increased, in line with further credit dispersion among local millennial consumers who use internet shopping platforms regularly. In 2018, mobile phones were most ...

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Mobile Internet Retailing in Serbia

Feb 2019

At the beginning of the review period, mobile internet retailing was close to being negligible in Serbia. However, towards the end of the review period, the situation changed notably. The country is still far behind more developed markets, but the ...

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Mobile Internet Retailing in Algeria

Feb 2019

There is no doubt that similar to internet retailing, mobile internet retailing will also become popular in the long-term, together with the development of technology, although this is not predicted to happen in the near future. In Algeria, mobile ...

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Mobile Internet Retailing in Belarus

Feb 2019

The desire of Belarusians to stay connected and own a modern mobile phone stimulated growing sales of mobile phones in 2018. According to the State, value sales of consumer electronics grew extensively in the last two years of the review period. Such...

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