Mobile Internet Retailing

Comprehensive market research on mobile internet retailing.  Reports feature standardised and cross-comparable data and analysis including market sizes, market and brand share data, with distribution and industry trends.

Country Report

Country Report

Mobile E-Commerce in Australia

May 2021

Mobile e-commerce sales continued to record significantly higher growth than e-commerce sales in Australia in 2020. The love affair that Australians have with their smartphones is behind this, with consumers using their devices in many aspects of ...

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Mobile E-Commerce in Germany

Mar 2021

Before to the emergence of the COVID-19 pandemic, there had been a steady shift towards mobile e-commerce within e-commerce already. Yet, whilst German consumers remained relatively reluctant in terms of digital mobile shopping prior to 2020 due to ...

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Mobile E-Commerce in Austria

Mar 2021

Mobile e-commerce, which had already been gaining ground within Austrian retailing over the review period, experienced a significant push in 2020 mainly due to the fact that consumers wanted to avoid stores as a result of the pandemic, a trend which ...

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Mobile E-Commerce in Thailand

Mar 2021

Mobile e-commerce witnessed dramatic growth in 2020 driven by the March-May lockdown encouraging consumers to use mobile phones to order food and purchase products online because of the closure of physical stores and foodservice outlets. Consumers’ ...

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Mobile E-Commerce in Switzerland

Mar 2021

In 2020, the COVID-19 pandemic further fuelled the existing upwards trend of mobile e-commerce in Switzerland. Over the review period, mobile e-commerce had already made strong gains in Swiss retailing, becoming an influential channel in Switzerland ...

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Mobile E-Commerce in Slovenia

Mar 2021

Despite its early stages and relatively recent entry less than a decade ago, mobile e-commerce in Slovenia witnessed exponential growth prior to the pandemic and outperformed all other retail channels. This was, however, connected to its relatively ...

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Mobile E-Commerce in New Zealand

Mar 2021

As demand for online grocery was rising during the pandemic, Uber was among some of the first delivery platforms that took the opportunity to launch grocery delivery services through mobile apps in 2020. Thanks to a new update, Uber Eats users will ...

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Mobile E-Commerce in Chile

Mar 2021

E-commerce was a saving grace for retailers during the Coronavirus (COVID-19) crisis in 2020, as non-essential stores closed and even essential outlets witnessed limitations on capacity, sanitisation and social distancing regulations and long queues ...

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Mobile E-Commerce in Israel

Mar 2021

Lockdowns, social distancing measures, and fears of contracting COVID-19 forced many individuals to stay at home during 2020. As a result, the convenience of e-commerce became especially attractive to an increasing number of Israeli consumers during ...

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Mobile E-Commerce in Cameroon

Mar 2021

Mobile e-commerce had been expanding rapidly during the review period, albeit from a very low base, but the rate of growth in its retail current value sales slowed significantly during 2020. The economic shock of COVID-19 played a role in this, as it...

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Mobile E-Commerce in Poland

Mar 2021

Much like overall e-commerce, mobile e-commerce turned out to be a winner amidst the pandemic in 2020. Throughout the pandemic, there was increased traffic in app stores which translated to an increase in sales through the mobile channel. In fact, ...

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Mobile E-Commerce in Peru

Mar 2021

Mobile e-commerce saw exceptional growth in 2020, partly as a result of the pandemic, but also in line with underlying trends. Over the review period, mobile phone operators have aggressively courted consumers with low-priced connectivity plans. This...

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Mobile E-Commerce in Ukraine

Mar 2021

2020 was a very successful year for mobile e-commerce, thanks to COVID-19, and consumers’ desire to avoid exposure to infection. For Zakaz.ua, the largest local food delivery service, its timing could not have been better. It launched a mobile app in...

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Mobile E-Commerce in Saudi Arabia

Mar 2021

Due to COVID-19 lockdowns and the rapid need for retailers to have e-commerce platforms up and online, correlating platforms such as digital payments and mobile e-commerce also benefitted. At the end of the review period, some recently launched ...

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Mobile E-Commerce in Slovakia

Mar 2021

Mobile e-commerce witnessed significant growth in 2020. During the pandemic many consumers opted to purchase goods through e-commerce and mobile e-commerce to avoid having to visit stores and risk personal contact. Mobile e-commerce growth was ...

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Mobile E-Commerce in Serbia

Mar 2021

At the beginning of the review period, mobile e-commerce was close to being negligible in Serbia. However, towards the end of the review period, the situation changed notably. The country is still far behind the more developed landscapes, but the ...

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Mobile E-Commerce in Morocco

Mar 2021

Mobile e-commerce retail current value sales exhibited their fastest growth rate of the review period during 2020. With many physical stores closed for several months due to lockdown measures, a growing number of consumers used smartphone apps to ...

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Mobile E-Commerce in Colombia

Mar 2021

Mobile e-commerce experienced dynamic growth in 2020 as a result of the COVID-19 crisis. Last mile apps, such as Rappi, Merqueo and Uber Eats, played a key role in driving the channel’s growth during the year. Providing low-value purchases and ...

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Mobile E-Commerce in Malaysia

Mar 2021

Mobile e-commerce is booming and is rapidly moving towards becoming Malaysian’s favourite channel for e-commerce. The main reason for this is the high penetration of smartphones among the Malaysian population. Indeed, recent years have seen a ...

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Mobile E-Commerce in Hungary

Mar 2021

The COVID-19 pandemic had no direct or significant impact on mobile e-commerce in 2020 as the category had already been showing strong double-digit growth over the review period. However, it did act as a catalyst to boost usage of mobile apps, some ...

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