Mobile Internet Retailing

Smartphone shopping applications are heavily promoted via advertisements and by word-of-mouth, as recommendations from family and friends often act as a catalyst for information and sales. The emergence of larger and longer screen sizes designed for ...

Millennials in KSA are embracing online and mobile-first platforms for shopping. Mobile shopping is popular, with 85% saying they use their smartphones for shopping either the same amount or more than they did last year. Saudi consumers are embracing...

At the end of the review period, mobile e-commerce remained a very small retail channel in Tunisia, accounting for only a small proportion of total e-commerce value sales in 2019. However, sales are rising rapidly from a low base and it is expected ...

Growth in mobile e-commerce should continue to benefit from an influx of affordable smartphones and data prices, which should result in an increased number of South Africans spending time on smartphones. Better access should encourage more retailers ...

The use of mobile phones continues to grow each year amongst the Colombian population, especially smartphones, which has reached over 100% penetration. This growth in user numbers confirms that the penetration of mobile communications in the country ...

Mobile e-commerce was growing rapidly in 2019, significantly outperforming e-commerce. This trend is set to continue over the forecast period, in line with the rapid proliferation of mobile penetration in Greece. The majority of Greeks now own ...

Mobile e-commerce again recorded strong double-digit growth in 2019, whilst continuing the long-term trend of shifting to “mobile first” internet use amongst the population. The development of the mobile internet infrastructure in Ukraine, driven by ...

Mobile e-commerce continued to gain value share in 2019, in addition to significantly outperforming e-commerce in current value growth terms. The increasing trend for online shopping using mobile phones is primarily being driven by younger ...

In view of the rapid growth of mobile e-commerce, store-based players, also noticing the high potential of e-commerce, have launched their own apps to build up their mobile e-commerce network. Hypermarket players such as Carrefour and RT Mart both ...

M-commerce continued to play a central role in the ongoing expansion of e-commerce in 2019. Growth is being supported by all consumer groups in Switzerland. Although young tech-savvy consumers are the main drivers, older age groups are increasingly ...

Mobile e-commerce saw exceptionally strong current value growth in 2019. This was mainly because mobile phone companies continued to innovate to attract more customers, as well as to retain them. They offer low-priced connectivity plans which include...

Mobile e-commerce is booming and is rapidly moving towards becoming Malaysian’s favourite channel for e-commerce. The main reason for this is the high penetration of smartphones among the Malaysian population. Indeed, recent years have seen a ...

While the number of consumers in North Macedonia with mobile devices continues to increase and while mobile usage rates continue to rise, it is still the case that most local consumers use their mobile devices as tools for communicating, gaming or ...

With its disproportionally strong growth, mobile e-commerce is expected to continue boosting overall e-commerce over the forecast period in Austria. The usage of smartphones to make online purchases will increase as the devices play an ever-more ...

The ongoing rise in smartphone possession in Vietnam is supporting the development of mobile e-commerce in the market. The expansion of electronics and appliance specialist retailers such as The Gioi Di Dong and the growing number of cheap smartphone...

Mobile e-commerce continued to post dynamic growth and increase its share of overall online value sales during 2019. Growth was attributable to widespread smartphone usage, increasing mobile e-commerce penetration and substantial mobile payment ...

Mobile e-commerce had a negligible presence in Uzbekistan at the beginning of the review period, but was showing significant signs of emergence by 2018, and remains the fastest-growing channel in retailing overall. Mobile e-commerce will benefit from...

Smartphone use for e-shopping continued to see high levels of growth in Slovakia in 2019, boosting overall growth for mobile e-commerce. Slovakia saw dynamic income growth and improved consumer confidence over the review period, which led to the ...

M-commerce saw continued strong growth in 2019, albeit from a relatively low base. Initially, mobile applications were limited and unregulated, but eventually began to take a more focused approach to users’ preferences. A lot of key players have ...

Several pieces of research towards the end of the review period found Filipinos to be above the global average in terms of mobile internet usage, with particularly significant engagement in activities such as mobile e-commerce and mobile banking. In ...