Executive Summary

Apr 2019
PROSPECTS
Influence of social media on Australian shopping habits continues to grow

Social media is increasingly influencing the shopping habits of Australians, particularly those of millennials and members of Generation Z. Digital natives are not only much more likely than digital immigrants to use their smartphones to pay for products and services, but also to compare prices and conduct research before making purchasing decisions.

Shift to cashless payments strengthens mobile opportunities for retailers

Cashless payments have become much more popular in Australia in recent years. According to the Reserve Bank of Australia, Australians are now the sixth highest users of electronic payments in the world.

More Australian retailers embrace Chinese mobile payment apps

A growing number of Australian retailers are accepting popular Chinese mobile payment apps such as Alipay and WeChat Pay to appeal to Chinese tourists and students. Local banks are following suit, integrating these apps into their payment systems to cater to merchant customers.

COMPETITIVE LANDSCAPE
Woolworths trials “shop and go” concept

Leading supermarkets chain Woolworths began trialling a “shop and go” system at one of its Sydney stores in late 2018. The system, which has been offered to members of the chain’s loyalty programme, allows users to scan product barcodes with their smartphones as they shop, and then pay via a card-linked app by swiping the devices at “tap-out points” before leaving the store.

Differentiation will be vital as competition in the mobile arena intensifies

M-commerce is becoming a key battleground for Australian retailers as consumers continue to migrate to online shopping. Competitive pressures in this area have greatly intensified in recent years due to developments such as the entry of Amazon and growth in the popularity of mobile wallet services like Apple Pay or Android Pay.

Mobile operators must respond to data protection concerns

In addition to fraud, data protection is a matter of growing concern for mobile shoppers in Australia. Recent years have seen a number of widely publicised data hacks of major companies, both at home and abroad.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Internet Retailing in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Internet Retailing in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How is Mobile Internet Retailing performing in Australia?
  • Are consumers switching towards more convenient Mobile Internet Retailing?
  • Are other types of retailing coming under pressure in Australia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Mobile Internet Retailing in Australia - Category analysis

HEADLINES

PROSPECTS

Influence of social media on Australian shopping habits continues to grow
Shift to cashless payments strengthens mobile opportunities for retailers
More Australian retailers embrace Chinese mobile payment apps

COMPETITIVE LANDSCAPE

Woolworths trials “shop and go” concept
Differentiation will be vital as competition in the mobile arena intensifies
Mobile operators must respond to data protection concerns

CHANNEL DATA

Table 1 Mobile Internet Retailing: Value 2013-2018
Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in Australia - Industry Overview

EXECUTIVE SUMMARY

Economic uncertainty results in muted retailing performance in 2018
Changing consumer behaviour threatens viability of big box formats
Even iconic brands struggle as competitive pressures intensify
Online sales events create opportunities and challenges for store-based retailers
Coles set to invest heavily in strengthening its online business

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Christmas
End of Financial Year sales (or mid-year sales)
Payments and delivery
Emerging business models

MARKET DATA

Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 7 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 9 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 11 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 15 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 27 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 29 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 31 Retailing GBO Company Shares: % Value 2014-2018
Table 32 Retailing GBN Brand Shares: % Value 2015-2018
Table 33 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 34 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 36 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 39 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 46 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 47 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources