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Country Report

Mobile Internet Retailing in

Mobile Internet Retailing in Belgium

Dec 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong growth driven by increasing consumer base and Belgians becoming more tech-savvy

Mobile internet retailing continued to outperform desktop-based internet retailing in 2018. However, while in 2017 this was mainly due to Belgians being late adopters, in 2018 this was only partly the case.

Innovation is the key to growth

Innovation has proved key to encouraging consumers to buy via their mobile devices instead of their desktop computers. The development of better, more customised and interactive apps has been very important.

Barriers to growth - payment methods

Comeos’ study of e-commerce in Belgium highlighted that while mobile penetration and consumers’ intention to buy via mobile devices are set to grow over the next five years, there are also some challenges which should not be underestimated. One of the most important reasons for customers not to purchase through mobile devices in 2018 was that making payments through such devices is perceived as difficult and not entirely trustworthy.

COMPETITIVE LANDSCAPE

The importance of trust in mobile internet retailing

Mobile internet retailing grew rapidly in Belgium in 2018. However, not all players benefited from this to the same extent.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Internet Retailing in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Internet Retailing in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How is Mobile Internet Retailing performing in Belgium?
Are consumers switching towards more convenient Mobile Internet Retailing?
Are other types of retailing coming under pressure in Belgium?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Retailing market research database

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Mobile Internet Retailing in Belgium - Category analysis

HEADLINES

PROSPECTS

Strong growth driven by increasing consumer base and Belgians becoming more tech-savvy

Innovation is the key to growth

Barriers to growth - payment methods

COMPETITIVE LANDSCAPE

The importance of trust in mobile internet retailing

CHANNEL DATA

Table 1 Mobile Internet Retailing: Value 2013-2018
Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in Belgium - Industry Overview

EXECUTIVE SUMMARY

Retailing records positive but marginal growth in 2018

Internet retailing benefits from increasing consumer trust and ease of use

Pressure on profit margins forces grocery retailers to focus on the most profitable channels and products

Traditional non-grocery retailers need new concepts

Slow but steady growth predicted for retailing over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Table 5 Cash and Carry Sales: Value

Seasonality

Christmas
Back-to-school

Payments and delivery

Emerging business models

MARKET DATA

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 8 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 10 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 16 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 28 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 30 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 32 Retailing GBO Company Shares: % Value 2014-2018
Table 33 Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 35 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 36 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 37 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 38 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 40 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 47 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 48 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 49 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Mobile Internet Retailing in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong growth driven by increasing consumer base and Belgians becoming more tech-savvy

Innovation is the key to growth

Barriers to growth - payment methods

COMPETITIVE LANDSCAPE

The importance of trust in mobile internet retailing

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mobile Internet Retailing in Belgium - Category analysis

HEADLINES

PROSPECTS

Strong growth driven by increasing consumer base and Belgians becoming more tech-savvy

Innovation is the key to growth

Barriers to growth - payment methods

COMPETITIVE LANDSCAPE

The importance of trust in mobile internet retailing

CHANNEL DATA

Retailing in Belgium - Industry Overview

EXECUTIVE SUMMARY

Retailing records positive but marginal growth in 2018

Internet retailing benefits from increasing consumer trust and ease of use

Pressure on profit margins forces grocery retailers to focus on the most profitable channels and products

Traditional non-grocery retailers need new concepts

Slow but steady growth predicted for retailing over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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