Executive Summary

Feb 2019
PROSPECTS
Supporting infrastructure for mobile internet improves significantly

It was not until mobile smart devices strongly penetrated the market in Bosnia-Herzegovina that the majority of consumers in the country had regular access to the internet. This transition took place during the review period, whereas before most consumers relied on personal computers for internet connectivity.

Issues with mobile internet retailing

Mobile internet retailing continues to claim a smaller share of internet retailing relative to more traditional platforms. Some shortcomings of mobile devices that are holding mobile internet retailing back, relate to consumers’ security concerns, ie sharing payment details using mobile devices that get lost, display issues, such as screen size, and the opening of more than one window at a time to compare options.

Mobile apps a prerequisite for a solid performance in mobile internet retailing

For a mobile internet retailing business model to work, mobile apps are increasingly a prerequisite, leveraged to optimise consumer experience for mobile devices and alleviate some of the shortcomings of the model. Most domestic internet retailers are yet to go mobile, remaining focused on traditional internet stores that are optimised for use via desktop or laptop computers.

COMPETITIVE LANDSCAPE
International retailers retain outright lead in mobile internet retailing

International retailers claim a higher value share through mobile internet retailing relative to the average for internet retailing. In fact, domestic retailers are not performing well in mobile internet retailing, lacking the know-how to successfully utilise mobile internet retailing apps.

Leading mobile internet retailers leverage apps to gain consumer insight

Leading international internet retailers Alibaba Group Holding and eBay characterise mobile internet retailing in Bosnia-Herzegovina, having considerable experience with mobile apps, constantly updating and optimising these for performance. The focus is not only on enabling consumers to make easy purchases using mobile devices, but also to generate feedback and useable knowledge on consumers’ habits and preferences, which ultimately lead to more effective future sales.

Android is the leading mobile device platform

Android is the leading platform for mobile devices in Bosnia-Herzegovina, as iOS remains largely reserved for the premium consumer base. Players interested in developing mobile retailing platforms have to consider this when deciding where to focus the majority of their investment.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Internet Retailing in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Internet Retailing in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How is Mobile Internet Retailing performing in Bosnia and Herzegovina?
  • Are consumers switching towards more convenient Mobile Internet Retailing?
  • Are other types of retailing coming under pressure in Bosnia and Herzegovina?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Mobile Internet Retailing in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

Supporting infrastructure for mobile internet improves significantly
Issues with mobile internet retailing
Mobile apps a prerequisite for a solid performance in mobile internet retailing

COMPETITIVE LANDSCAPE

International retailers retain outright lead in mobile internet retailing
Leading mobile internet retailers leverage apps to gain consumer insight
Android is the leading mobile device platform

CHANNEL DATA

Table 1 Mobile Internet Retailing: Value 2013-2018
Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Key trends shaping the retailing industry
Trust returns to the grocery retailing value chain
Shopping centres attract non-grocery businesses
Internet retailing grows to become the leading non-store retailing channel
Opportunities for small players to thrive in retailing

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 5 Cash and Carry Sales: Value
Seasonality
Christmas
International Women’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 8 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 9 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 10 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 11 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 16 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 17 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 18 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 20 Retailing GBO Company Shares: % Value 2014-2018
Table 21 Retailing GBN Brand Shares: % Value 2015-2018
Table 22 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 23 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 24 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 25 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 26 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 34 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources