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Learn moreFeb 2019
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As mobile device saturation continues, the interest in mobile internet retailing increased, in line with further credit dispersion among local millennial consumers who use internet shopping platforms regularly. In 2018, mobile phones were most commonly used to browse inventory while online purchases primarily were through desktops or laptops.
As a broader base of middle- and low-income consumers continued to gain internet access through mobile devices as opposed to traditional computers, it is expected that local store-based retailers will look for additional growth opportunities within this segment of the population through innovation in their mobile apps. It is also anticipated that alternative payment options will continue to be developed to provide shopping capacity to this segment of the population, which has limited access to credit and even debit cards.
Mobile internet retailing continued to account for a relatively small portion of internet sales in 2018, accounted for mostly by app/game downloads as well as a rising base of products purchased though global online sites such as Amazon or AliExpress. Additional levels of sales fragmentation are expected among a broader base of smaller local competitors, while major global retailing proposals will consolidate even further.
The further expansion of new value proposals exclusive to this channel is expected as mobile internet shopping apps continue to evolve. Some may use mobile apps to incentivise local buyers to adopt faster purchase decisions, leveraging on limited discounts and promotional activities.
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Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Costa Rica with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.