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Country Report

Mobile Internet Retailing in

Mobile Internet Retailing in Costa Rica

27 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mobile internet retailing proposals continue to gain popularity

As mobile device saturation continues, the interest in mobile internet retailing increased, in line with further credit dispersion among local millennial consumers who use internet shopping platforms regularly. In 2018, mobile phones were most commonly used to browse inventory while online purchases primarily were through desktops or laptops.

Mobile internet retailing anticipated to keep reaching new groups of consumers

As a broader base of middle- and low-income consumers continued to gain internet access through mobile devices as opposed to traditional computers, it is expected that local store-based retailers will look for additional growth opportunities within this segment of the population through innovation in their mobile apps. It is also anticipated that alternative payment options will continue to be developed to provide shopping capacity to this segment of the population, which has limited access to credit and even debit cards.

COMPETITIVE LANDSCAPE

Additional fragmentation of smaller brands combine with the further consolidation of global players

Mobile internet retailing continued to account for a relatively small portion of internet sales in 2018, accounted for mostly by app/game downloads as well as a rising base of products purchased though global online sites such as Amazon or AliExpress. Additional levels of sales fragmentation are expected among a broader base of smaller local competitors, while major global retailing proposals will consolidate even further.

New value proposals and retailing formats to capitalise on mobile retailing potential

The further expansion of new value proposals exclusive to this channel is expected as mobile internet shopping apps continue to evolve. Some may use mobile apps to incentivise local buyers to adopt faster purchase decisions, leveraging on limited discounts and promotional activities.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Internet Retailing in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Internet Retailing in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How is Mobile Internet Retailing performing in Costa Rica?
Are consumers switching towards more convenient Mobile Internet Retailing?
Are other types of retailing coming under pressure in Costa Rica?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Retailing market research database

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Mobile Internet Retailing in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Mobile internet retailing proposals continue to gain popularity

Mobile internet retailing anticipated to keep reaching new groups of consumers

COMPETITIVE LANDSCAPE

Additional fragmentation of smaller brands combine with the further consolidation of global players

New value proposals and retailing formats to capitalise on mobile retailing potential

CHANNEL DATA

Table 1 Mobile Internet Retailing: Value 2013-2018
Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Macroeconomic inertia continues to influence local retailing activity

Value-for-money proposals and convenient shopping solutions continue to drive local retailing

Major international players’ consolidation continues setting the pace

Retailers invest in their brands’ ability to add value and convenience

Online retailing and mobile apps anticipated to gain momentum by 2023

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Christmas
Mothers’ day

Payments and delivery

Emerging business models

MARKET DATA

Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 7 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 9 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 11 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 15 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 17 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 19 Retailing GBO Company Shares: % Value 2014-2018
Table 20 Retailing GBN Brand Shares: % Value 2015-2018
Table 21 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 22 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 23 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 24 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 25 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Mobile Internet Retailing in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mobile internet retailing proposals continue to gain popularity

Mobile internet retailing anticipated to keep reaching new groups of consumers

COMPETITIVE LANDSCAPE

Additional fragmentation of smaller brands combine with the further consolidation of global players

New value proposals and retailing formats to capitalise on mobile retailing potential

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mobile Internet Retailing in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Mobile internet retailing proposals continue to gain popularity

Mobile internet retailing anticipated to keep reaching new groups of consumers

COMPETITIVE LANDSCAPE

Additional fragmentation of smaller brands combine with the further consolidation of global players

New value proposals and retailing formats to capitalise on mobile retailing potential

CHANNEL DATA

Retailing in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Macroeconomic inertia continues to influence local retailing activity

Value-for-money proposals and convenient shopping solutions continue to drive local retailing

Major international players’ consolidation continues setting the pace

Retailers invest in their brands’ ability to add value and convenience

Online retailing and mobile apps anticipated to gain momentum by 2023

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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