M-commerce is a growing area within internet retailing that will continue to post impressive double-digit value growth in the forecast period. Internet retailing growth is benefiting from the surge in mobile internet retailing.
The surge of mobile internet retailing has several explanations. The first one is the easy access to mobile phones in France.
Internet retailing operators have accelerated development of mobile-first websites, amongst which leading internet retailing players Amazon.com, Cdiscount and vente-privee.
Mobile sales have become a priority for internet retailing operators. Some of them have already realised more than 50% of their value sales through mobiles.
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